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There has been a recent shift in the online world to involve a very important component that many businesses are failing to include in their marketing strategies. Over the past few years, we’ve seen drastic changes in technology and user behaviors across online platforms, and they all point to one thing: video content.
You’re an expert when it comes to social media and you know all there is to know about posting and audience building on your firm’s Facebook, Twitter, and LinkedIn channels. Now what? Believe it or not, the fun doesn’t stop at those major social media platforms. The next destination in your online social adventure is one you might not expect- we’re talking about Reddit.
Email and social media marketing are two of the most established and effective digital marketing tactics used today. With such a strong inflation in social media use these days, people often question whether email marketing is still even relevant. While it’s true that 83% of marketers agree that social media is important for businesses, email marketing is still a very active pl ...
Hiring a new employee can be incredibly daunting. At least one person at your law firm will have their work hours reallocated to combing through potentially hundreds of resumes, enduring back-to-back phone interviews, and finally selecting someone with no guarantee about how he or she will work out.
As we all know, Google matters A LOT but it can be hard to understand its never-ending intricacies, particularly because Google is continually evolving and changing. To get your law firm to show up in as many organic Google search results as possible, you need to have a basic understanding of Google’s business platforms.
Let’s face it- live video is too big to ignore anymore. These days it is an undeniable and crucial component of any digital marketing plan. Streaming video is not only a means of entertaining people, but it’s a great way to stand out as a business (yes, even a law firm). After all, viewers spend three times more time viewing a video when it’s live rather than prerecorded.
Brand identity is something widely discussed in the marketing sphere, but isn’t always top-of-mind for those working in other industries. Law firms in particular have difficulty articulating their brand identity outside of a summation of their practice areas. But having a clear idea of your firm’s overall brand identity, and using that template to drive all of the firm’s market ...
It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate. 1.
The blog post below is written by Morningside Translations: Websites are usually the first destination customers visit when they’re interested in a company. In the same vein, for professional industries like law, clients will often gauge a law firm’s credibility and reputation through their website. First impressions are important, especially when we’re talking about an industry like law.
While it is affectionately known as “the most wonderful time of the year,” the holiday season can actually bring on strong depression symptoms for a lot of us. Lawyers are in no way immune to the perils of depression; and in fact, many studies indicate the legal profession is especially susceptible to depression and suicide.
Website design trends come and go as technology evolves over the years. Some trends have a natural death as better options become available, such as Adobe Flash. Some seem like a good idea because they are easy, like widgets. And some are complete mysteries, like the rise in hamburger menus for desktop website design.
As search engine algorithms are continually updated, optimizing your law firm website can become incredibly challenging. While there are several best practices that can help you build a solid foundation for your website, one of the most under-utilized, but highly effective SEO tools for law firms is Yelp.
If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. In fact, about 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness.
Social media is without a doubt one of the best ways to increase awareness of your law firm and the work that your lawyers do each and every day. Last month we talked about creating the perfect social media designs. What comes after that? Now that you’ve created your social profiles, you want to make the most of your social media efforts and continue to grow your audience.
Nearly all Internet users at one time or another have experienced some type of error code on a website. Users most often encounter “Page Not Found” errors from hyperlinks that point to nonexistent pages. While this might not seem like a big deal, error codes like “Page Not Found” can seriously impact user experience and a website’s SEO value.
Everyone working at a law firm knows the pain that comes with employee turnover – the struggle is real. I have interviewed, hired, and fired law firm employees for over 15 years across a variety of firms and practice areas. While there are many factors that contribute to employee retention, the initial interview process can start the employer-employee relationship off on the ri ...
It’s no secret that imagery is a major component of social media marketing today. As marketing professionals, we cannot stress enough the importance of featuring visual content on your social platforms. This goes beyond sharing the occasional photo or graphic on your feed. Today we are specifically highlighting the value of clean, professional social media designs.
In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails. How to Measure Email Success The two best metrics to use when measuring the success ...