Yelp

Yelp, Inc. is a multinational corporation headquartered in San Francisco, California, that operates an "online urban guide" and business review site. Yelp was founded by Jeremy Stoppelman and Russel Simmons in 2004. The company's Yelp website began as an email service for exchanging local business recommendations, and later introduced social networking features, discounts, and mobile applications. Yelp has extended its services to Australia, Brazil, Canada, Japan, Mexico, New Zealand, Singapore and parts of Europe.Google Inc. offered to buy the company in 2009, but Yelp's management team and board of directors failed to reach an agreement on the terms of the sale. Yelp Inc.
Posts about Yelp
  • Why Yelp Should Be A Part of Your SEO Strategy

    … As search engine algorithms are continually updated, optimizing your law firm website can become incredibly challenging. While there are several best practices that can help you build a solid foundation for your website, one of the most under-utilized, but highly effective SEO tools for law firms is Yelp. What Is Yelp? Yelp is an online directory…

    Stacey E Burke Blog- 16 readers -
  • Why Law Firms Need Social Proof For Online Marketing Success

    … Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. Social proof is an important component of online reputation management for lawyers. It’s…

    Stacey Burke/ Stacey E Burke Blog- 17 readers -
  • Link Building For Lawyers

    …. Eight Easy Link-Building Strategies Citations: Make sure your law firm name, address, and phone number remain consistent across every digital citation that mentions your company. Also, get a link back from the citations that allow one. You should focus on the top citation sites in your country, your industry, and your city. (e.g., YellowPages, Yelp…

    Stacey Burke/ Stacey E Burke Blog- 11 readers -
  • A Video is Worth a Thousand Words

    … of digital platforms. Embed the videos in your website, share them on Facebook or Twitter, include them in your law firm’s next e-newsletter, or utilize them to build out your Google My Business or Yelp profiles. Creating video testimonials is an incredibly worthwhile investment for a law firm of any size, and can go a long way toward setting one…

    Stacey E Burke Blog- 15 readers -
  • Your Law Firm and Video Content: The Time Is Now

    … way to showcase the persuasive abilities and personalities of each of your attorneys as well. Testimonials Just as positive ratings on Yelp or Google weigh heavily on consumer decisions, testimonials can easily draw new clients in. Take the time to record short testimonials from former or current clients that happily worked with you and your firm…

    Stacey E Burke Blog- 18 readers -
  • Seeing Stars: The Importance of Reviews and Ratings

    … visitors that have already decided to visit the website – otherwise they will never be seen. From a website development standpoint, you should utilize good reviews by displaying those left on external websites directly on your website. WordPress has a great plug-in for this feature, or you can ask your website developer for help. It’s a free way…

    Stacey E Burke Blog- 18 readers -
  • Why Am I Not Ranking On Google?

    … way to a data collection company. These companies collect, verify, and distribute business data for companies like Google and Yelp. (These companies are why your business can be found on sites like Yellow Pages, Google, and Yelp – even if you never created the listing.) When Google attempts to reconcile the NAP you provide through your website…

    Stacey E Burke Blog- 15 readers -
  • Six Things Law Firms Can Do To Rock Local SEO

    … into an organized set format, like Yelp, Angie’s List, and Yellow Pages. Citations to your law firm must have consistency with regard to NAP. The NAP on your law firm website should be the same as the NAP on any other digital citation referencing your business. No single tool can get your law firm listed in every possible directory. Many citations must be done…

    Stacey Burke/ Stacey E Burke Blog- 42 readers -
  • Digital Marketing Is Not Just For Plaintiffs’ Lawyers Anymore

    … their needs. Email Marketing – Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey. Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate. Since most people communicate by text and email these days, leaving email marketing out of your…

    Stacey Burke/ Stacey E Burke Blog- 32 readers -
  • Online Reviews For Lawyers

    … injury lawyer, the clients were generally the happiest on the day they received their money; therefore, that timing provides a great opportunity to capitalize upon their happiness. I know that many lawyers will find it challenging to hit clients up for a favor, but it must be done. You are not taking advantage of them or asking them to do anything wrong…

    Stacey Burke/ Stacey E Burke Blog- 27 readers -
  • Everyday Legal Ethics

    … written blog posts, particularly those that do not contain useful information will dilute the attorney’s brand. Attorneys should be skeptical of web consultants that encourage reporting case results or recent victories on their websites. In the absence of informed consent, it is very difficult to discuss the results of cases without running afoul…

    Erin H. Gerstenzang- 61 readers -
  • Four Steps to Not Get Sued for Posting Online Reviews

    … their harshest online critics. Doctors are suing their patients on Yelp. Sellers are suing their buyers on Amazon. Home builders are suing home owners on Angie's List. And lawyers, well, they're just suing everyone everywhere by implication. So, say you had a less than positive experience with a product or service and want to help others avoid…

    A.J. Afkari/ Techlawgic- 28 readers -