Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Seo
    • Google My Business and Google Plus Pages For Law Firms

      As we all know, Google matters A LOT but it can be hard to understand its never-ending intricacies, particularly because Google is continually evolving and changing. To get your law firm to show up in as many organic Google search results as possible, you need to have a basic understanding of Google’s business platforms.

      Stacey Burke/ Stacey E Burke Blog- 18 readers -
  • Why Yelp Should Be A Part of Your SEO Strategy

    … As search engine algorithms are continually updated, optimizing your law firm website can become incredibly challenging. While there are several best practices that can help you build a solid foundation for your website, one of the most under-utilized, but highly effective SEO tools for law firms is Yelp. What Is Yelp? Yelp is an online directory…

    Stacey E Burke Blog- 16 readers -
  • Optimize Your Social Media Networks in One Hour

    … have an important announcement, new landing page, or particularly great blog post you shared on social media? Pin that post to the top of your social profile. Pinned posts on Facebook, Twitter, and LinkedIn allow the post to stay put at the very top of your timeline for a certain period of time, or until you unpin it. This step will ensure more…

    Stacey E Burke Blog- 14 readers -
  • Page Not Found: Most Common Website Error Codes And What They Mean

    … Nearly all Internet users at one time or another have experienced some type of error code on a website. Users most often encounter “Page Not Found” errors from hyperlinks that point to nonexistent pages. While this might not seem like a big deal, error codes like “Page Not Found” can seriously impact user experience and a website’s SEO value…

    Stacey E Burke Blog- 9 readers -
  • PPC, SEO, or Both? Legal Marketing Strategy Demystified

    … So, your law firm is looking to develop more business. More matters means more growth and revenue, but how are you going to get there? The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search…

    Andrew Cabasso/ Jurispage- 16 readers -
  • Master of the Search Universe: Utilizing Google Webmaster Tools

    … Components of Google Webmaster Tools Search Analytics Google Search Console shows all of the search queries that led visitors to your website. This information is incredibly valuable because it allows you to understand your users as well as identify strengths and weaknesses in your website’s SEO strategy. Crawl Errors Crawl errors are bad for business…

    Stacey E Burke Blog- 16 readers -
  • 5 Easy Tips For Mastering Evergreen Content For Your Law Firm

    … websites can include: What To Do After You’ve Been Rear-Ended Safety Tips To Prevent Construction Workplace Accidents How To Go About Filing A Wrongful Death Claim Examples of non-evergreen content include: Bus Crash On I-35 In Dallas Injures 35 People Snapchat Use Caused 10 Auto Accidents In Houston Today Join Us For An Advanced Employment…

    Stacey E Burke Blog- 17 readers -
  • How Search Is Changing In 2017

    … If you were getting comfortable with your law firm’s SEO strategy, 2017 is going to throw you a few curve balls. While search is an ever-changing phenomenon, there are set to be some big changes throughout the next year. To stay ahead of competitors, law firms will need to quickly adapt and implement new strategies to work with search engines…

    Stacey E Burke Blog- 15 readers -
  • A New Year in Website Design: Trends for 2017

    … Last year was a big year in terms of development updates and changes for websites, especially with the launch of Google’s new Accelerated Mobile Pages platform and Facebook’s Instant Articles. Mobile traffic continued to climb, as did mobile advertising – with predictions that by 2019, mobile advertising will represent 72% of all US digital ad…

    Stacey E Burke Blog- 23 readers -
  • Nightmare On Web Street: Is Ghost Spam Haunting Your Website Data?

    …, but it won’t really hurt your SEO value, put your website’s security at risk, or otherwise ruin your website. So Who Cares About Ghost Spam Anyway? If you feel like you’ve dodged a bullet in regards to this ghost spam stuff, you are not out of the woods yet. You might not think false website data is a big deal, but Ghost Spam can horribly corrupt website…

    Stacey E Burke Blog- 15 readers -
  • Accounting Today

    … regarding commitment to your firm. And probably that cloud dissipated when you realized how the e-mails and voicemails had piled up. How to retain, day to day, the energy ignited by your retreats. ClientWhys: The Search Is On Dept.: How inbound links figure into your firm’s SEO and Internet brand awareness. Intuit Proconnect: “12 Apps to Help…

    Due Diligence- 32 readers -
  • Online Reviews for Lawyers – Why and How to Get Them

    … “I don’t want to have a Yelp page because I can’t control it. Someone could just write a negative review about my firm.” This is a common response I get when I suggest law firms use online sites like Yelp, Avvo, or Google My Business. The thing is – former clients can create negative reviews for your business even if you do…

    Andrew Cabasso/ Jurispage- 32 readers -
  • What Do The Numbers Mean: Understanding Your Website Analytics

    … referrals, it means your website doesn’t have much credibility with search engines, and you need to implement an SEO strategy to generate organic leads from your website. Social, email, and paid referrals help you understand what is and isn’t working in your existing marketing efforts. Now What? Whether you understand bounce rate, percent exit…

    Stacey E Burke Blog- 19 readers -
  • Is Your Law Firm Website Mobile-Friendly?

    … that look and work better when being searched from a smart phone. This means if the content of your site is too wide, or links are too close together, or the layout displays poorly on a mobile device, your site will rank lower in search results on mobile devices. If you want to stay ahead of the game and maximize SEO value, making sure your site…

    Stacey E Burke Blog- 15 readers -
  • 10 Ways Lawyers Can Promote Their Blogs

    … on? It is better to engage well and thoroughly on just a few social networks than to be present and not really use many. For most attorneys, the top three most important social networks to use are Facebook, Twitter and LinkedIn. Quick tips on social sharing for law firms include: Share an image-centric post with a link to your blog post on your law…

    Stacey Burke/ Stacey E Burke Blog- 26 readers -
  • Blogging and SEO for Lawyers (Video)

    … Today, we’re diving into blogging and law firm SEO from the perspective of “I want to get more clients for my law practice via the Internet.” When it comes to building traffic and getting clients via search engines, blogging is a sustainable way to get you there. When I say “sustainable” I mean, it’s not a cheap, “black-hat” SEO…

    Andrew Cabasso/ Jurispage- 56 readers -
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