Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Seo
  • PPC, SEO, or Both? Legal Marketing Strategy Demystified

    … So, your law firm is looking to develop more business. More matters means more growth and revenue, but how are you going to get there? The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search…

    Andrew Cabasso/ Jurispage- 16 readers -
  • Master of the Search Universe: Utilizing Google Webmaster Tools

    … Webmaster Tools. In order to use this product, you will first need to verify you actually own the website address. This can be done easily if you bought your domain from domain registrars like GoDaddy or NameCheap; or, it might require a little bit of help from your developer. Once you have verified ownership, the real fun can begin. Important…

    Stacey E Burke Blog- 16 readers -
  • 5 Easy Tips For Mastering Evergreen Content For Your Law Firm

    … + Timelessness = Evergreen You want your content to remain relevant and keep its importance over time. Following this formula should help generate traffic, improve SEO, and help establish the attorneys at your firm as experts in the particular area you’re writing about. 3. Share Socially No surprise here. Your job is not done once the content…

    Stacey E Burke Blog- 17 readers -
  • How Search Is Changing In 2017

    … and not against them. Here are five ways search is changing in 2017: People are asking questions via voice search. Well this one isn’t really new, but it will have a more profound impact in the coming year. While iPhone users have been asking Siri questions for years, with the popularity of devices like Amazon’s Alexa, people are asking questions…

    Stacey E Burke Blog- 15 readers -
  • Nightmare On Web Street: Is Ghost Spam Haunting Your Website Data?

    …, but it won’t really hurt your SEO value, put your website’s security at risk, or otherwise ruin your website. So Who Cares About Ghost Spam Anyway? If you feel like you’ve dodged a bullet in regards to this ghost spam stuff, you are not out of the woods yet. You might not think false website data is a big deal, but Ghost Spam can horribly corrupt website…

    Stacey E Burke Blog- 15 readers -
  • Accounting Today

    …-2017 Me-F efile production shutdown schedule. Next up is Nov. 30. Turbotax: “There are three extra days to complete and file taxes” next April! What’ll they think of next? And who deserves the break more? John R. Dundon II EA: The series on year-end tax planning and charitable giving continues with a look at DAFs. Summing It Up: If you have…

    Due Diligence- 32 readers -
  • Online Reviews for Lawyers – Why and How to Get Them

    … “I don’t want to have a Yelp page because I can’t control it. Someone could just write a negative review about my firm.” This is a common response I get when I suggest law firms use online sites like Yelp, Avvo, or Google My Business. The thing is – former clients can create negative reviews for your business even if you do…

    Andrew Cabasso/ Jurispage- 32 readers -
  • What Do The Numbers Mean: Understanding Your Website Analytics

    …) search results. Social referrals are users who click to your website from a social media channel like Facebook or Twitter and paid referrals are users who clicked through to your website through a paid advertisement like Google AdWords. For law firms engaging in email marketing, email referrals tell you how many users clicked through to your website…

    Stacey E Burke Blog- 18 readers -
  • Is Your Law Firm Website Mobile-Friendly?

    … that look and work better when being searched from a smart phone. This means if the content of your site is too wide, or links are too close together, or the layout displays poorly on a mobile device, your site will rank lower in search results on mobile devices. If you want to stay ahead of the game and maximize SEO value, making sure your site…

    Stacey E Burke Blog- 15 readers -
  • 10 Ways Lawyers Can Promote Their Blogs

    …. Search engines recognize this trend, and they’re giving video more space in the search engine results pages. If you take the content of your blog post and turn it into a video, you can then publish it on YouTube, Vimeo, and/or other online video communities where there are millions of users looking for great videos. Be sure to optimize your video…

    Stacey Burke/ Stacey E Burke Blog- 26 readers -
  • Blogging and SEO for Lawyers (Video)

    … Today, we’re diving into blogging and law firm SEO from the perspective of “I want to get more clients for my law practice via the Internet.” When it comes to building traffic and getting clients via search engines, blogging is a sustainable way to get you there. When I say “sustainable” I mean, it’s not a cheap, “black-hat” SEO…

    Andrew Cabasso/ Jurispage- 56 readers -
  • You Get What You Pay For: What To Know Before Hiring A Freelance Writer

    … Lawyers are busy, so when it comes to creating content for websites or blogs, many hire freelance writers. Even marketing agencies might rely on freelance writers to tackle large projects. With no shortage of freelance writers available, this is a great way to ensure your law firm implements a successful and effective content marketing strategy…

    Stacey E Burke Blog- 19 readers -
  • The Law Firm SEO Stuff Your Competitors Aren’t Doing

    … If you are reading this article, I imagine that you’ve done some basic SEO research. If we were to have a conversation and you were asked, “What do you know about SEO?” you would respond, “I know enough to be dangerous.” Coming into this article, you should have some knowledge of the SEO fundamentals, e.g.: What meta tags…

    Andrew Cabasso/ Jurispage- 26 readers -
  • What Is Podcasting And How Can It Boost My Law Practice?

    … for your law firm? There are hundreds of reasons this idea could be one of your best yet. To break it down, here are the best examples of how your law firm can benefit from podcasting. Build Your Audience and Increase Traffic Sure, your law firm has a blog, Facebook, Twitter, LinkedIn and the other trendy marketing necessities. However, podcasts…

    Stacey E Burke Blog- 23 readers -
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