Search Engine Optimization (Seo)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization (Seo)
  • 2 Things You Can Do Right Now To Boost Your SEO

    … to accomplish, like adding alt text to images. Because of the extensive number of ranking factors, optimizing a website is incredibly tedious. However, there are two easy things you can do right now to boost your law firm website’s SEO. Google Webmaster Tools Google Search Console, formerly known as Google Webmaster Tools, is a free web service…

    Stacey E Burke Blog- 17 readers -
  • Search Engine Optimization Requires A Long-Term Commitment

    … industry don’t do real marketers any favors in this department either – selling snake oil and quick fixes that won’t work but sound great really undermine the hard work the rest of us put in toward long-term SEO goals. It’s also important to remember that vendors promising immediate results may be able to deliver…. for a while. Ultimately, Google…

    Stacey Burke/ Stacey E Burke Blog- 18 readers -
  • On-Site SEO You Can Do Yourself

    … website visitors should arrive on your website via search engines. So how do you make sure your content is showing up in the right results for the right users? Search Engine Optimization (SEO) is the process of maximizing the number of visitors to your site by appearing high on the list of search results. While much of SEO requires in-depth knowledge…

    Stacey E Burke Blog- 9 readers -
  • Digital Marketing Is Not Just For Plaintiffs’ Lawyers Anymore

    … their needs. Email Marketing – Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey. Email marketing drives more conversions than any other marketing channel, including search and social. – Monetate. Since most people communicate by text and email these days, leaving email marketing out of your…

    Stacey Burke/ Stacey E Burke Blog- 32 readers -
  • Wikipedia for Lawyers and Law Firms

    … collaborative online authoring via a wiki lets users form content together. In addition to Wikipedia, some of the most well known online wikis are the now infamous Wikileaks, the more broad and pervasive Wikia, and the legal world’s Wex. Like much of what exists on today’s Internet, lawyers can use wikis for reasons beyond mere self-promotion. Wikis…

    Stacey Burke/ Stacey E Burke Blog- 16 readers -
  • What is the Difference Between SEO and SEM?

    … that includes not only SEO, but also the purchase of ads and the use of third party platforms to boost search engine results. SEM utilizes pay-per-click tools like Google AdWords, spending often a large portion of a marketing budget online. While over time the phrase SEM has begun to refer solely to the paid element of search engine work…

    Stacey Burke/ Stacey E Burke Blog- 24 readers -
Get the top posts daily into your mailbox!