Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Posts about Search Engine Optimization
  • Email Design Trends for Law Firms

    … of the email before arriving at the substantive content or 2) the template isn’t mobile responsive at all. Another outdated legal industry email marketing default: content, content, and more content. Content is king for website and search engine optimization… but minimalism in the name of the game when it comes to email marketing. Consider…

    Stacey E Burke Blog- 16 readers -
  • Link Building For Lawyers

    …. Eight Easy Link-Building Strategies Citations: Make sure your law firm name, address, and phone number remain consistent across every digital citation that mentions your company. Also, get a link back from the citations that allow one. You should focus on the top citation sites in your country, your industry, and your city. (e.g., YellowPages, Yelp…

    Stacey Burke/ Stacey E Burke Blog- 11 readers -
  • Going Local: Five Tips To Get Your Law Firm Website To Appear In Local Search Results

    … you can and should create content specific to the market you want to target. Not Seeing Results? Be Patient Search engine optimization is a long-term game. You’re not going to see a big difference overnight, but time is your friend. If you want to make sure you are optimized for local search or aren’t sure where to start with your SEO strategy, the digital marketing experts at Stacey E. Burke, P.C. can help. …

    Stacey E Burke Blog- 15 readers -
  • Extra! Extra! How To Use Google News For Your Law Firm

    … some bad news for you – your law firm website will never be accepted by Google News. Why? Because it’s not a news website. Google News does not accept websites that are promotional in nature. To be listed in Google News, you’ll need to have a news oriented website that regularly publishes news articles. The articles not only need to be well written…

    Stacey E Burke Blog- 22 readers -
  • Why Am I Not Ranking On Google?

    … way to a data collection company. These companies collect, verify, and distribute business data for companies like Google and Yelp. (These companies are why your business can be found on sites like Yellow Pages, Google, and Yelp – even if you never created the listing.) When Google attempts to reconcile the NAP you provide through your website…

    Stacey E Burke Blog- 15 readers -
  • Website Key Performance Indicators Your Law Firm Should Be Tracking

    … measures the effectiveness of inbound marketing efforts, including social media, backlinking, and paid search advertising campaigns. Most of your traffic will probably come from organic search engine results, which can be improved with search engine optimization. Ideally, we like to see at minimum one-third of all inbound website traffic coming from…

    Stacey E Burke Blog- 28 readers -
  • Google Authorship for Lawyers

    … by showing just how connected its blog author or “face” is, indicating industry authority. It affects Search Engine Optimization (SEO) – SEO still matters, and as we all know, Google is the King of all search engines. Specifically, Google gives an “Author Ranking” to an online content author whose content gets a lot of traffic. In turn, those…

    Stacey Burke/ Stacey E Burke Blog- 36 readers -
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