Online Reputation Management

Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results.
Posts about Online Reputation Management
  • Why Law Firms Need Social Proof For Online Marketing Success

    … Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. Social proof is an important component of online reputation management for lawyers. It’s…

    Stacey Burke/ Stacey E Burke Blog- 17 readers -
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