Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. " For business to consumer marketing it is "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". For business to business marketing it is creating value, solutions, and relationships either short term or long term with a company or brand. It generates the strategy that underlies sales techniques, business communication, and business developments.
Posts about Marketing
  • CAN-SPAM: Is the FTC Poised For Major Changes?

    … The FTC has asked interested parties to address a wide variety of questions concerning its CAN-SPAM rules, including whether the rule provides any benefits to consumers. Where might this lead? HISTORY OF CAN-SPAM RULES The Controlling the Assault of Non-Solicited Pornography and Marketing Act (or “CAN-SPAM”) went into effect on January 1, 2004…

    Brann & Isaacson- 17 readers -
  • Looking at Advertising and Teen Use of E-Cigarettes

    … I am not an expert on behavioral psychology or the topic of consumer behavior but I do know that kids want what they see advertised in papers, on television and on the internet. If those ads were not working then corporations would not be spending millions targeting children, or adults for that matter, with their products. Children, specifically…

    Greg Webb/ MichieHamlett- 19 readers -
  • The E-cigarette Movement – A Safe Alternative?

    … smoking cessation aid” cited a lack of scientific data. 2009-2010: • FDA tests indicate that so-called nicotine-free products do indeed contain nicotine. Two months later the FDA issues a press release warning against the use of c-cigarettes, due to the presence of carcinogens and diethylene glycol. • Concern voiced about the targeted marketing…

    Greg Webb/ MichieHamlett- 16 readers -
  • FTC’s $100 million settlement with LifeLock

    … Today, the Federal Trade Commission (FTC) released the following: The law may not authorize the use of light sabers, but to protect consumers and ensure that companies comply with existing orders, the FTC will use the forces within its power. It’s a lock that the agency’s $100 million settlement with LifeLock – one of the largest redress orders…

    Prince Law Offices, P.C.- 16 readers -
  • The Legal Side of Developing a New Product

    …. As an example, imagine your product, a tax return software package, claims its users will never get audited by the IRS. It doesn’t matter how many disclaimers you place on the product, you could be liable for breach of an express warranty if a user ever gets audited. This leads directly into the risks inherent in marketing. Designing an effective marketing…

    Stephen Hoffman/ Hoffman Law Office, P.C.- 37 readers -
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