MailChimp is an email marketing service provider, founded in 2001. It has 3.5 million users that collectively send over 4 billion emails a month through the service.It is a web-based application, although data can be downloaded and for some features there is an offline application.The company uses an ape as a logo and includes numerous ape-related graphics and jokes on its website and in its communications. There is an option for users to turn these off. The chimp imagery reflects the lighthearted style central to the company's culture.MailChimp began as a paid service and added a freemium option eight years later.
Posts about Mailchimp
  • Don’t Send Emails on a Friday Afternoon (And Other Email Marketing Tips)

    … In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails. How to Measure Email Success The two best metrics…

    Stacey E Burke Blog- 11 readers -
  • Email Design Trends for Law Firms

    … of the email before arriving at the substantive content or 2) the template isn’t mobile responsive at all. Another outdated legal industry email marketing default: content, content, and more content. Content is king for website and search engine optimization… but minimalism in the name of the game when it comes to email marketing. Consider…

    Stacey E Burke Blog- 16 readers -
  • Why Email Marketing and Social Media Go Hand In Hand

    … marketing campaigns, you can easily upload your subscriber lists to social networks such as Twitter, Facebook, LinkedIn, and Google +. This not only helps to further build relationships across new platforms, but it will help you get to know more of your audience as you see them posting on their social media channels. The more you post the type…

    Stacey E Burke Blog- 18 readers -
  • The One Thing to Make Your Email Blasts Better: Segmenting

    … Email marketing can be one of the most cost effective methods of communicating with your current clients, former clients, and professional contacts. A monthly or quarterly e-newsletter can showcase big victories, introduce new partners or associates, and provide a recurring touch point to keep your firm top of mind. While many law firms utilize…

    Stacey E Burke Blog- 12 readers -
  • So You Want to Start an E-Newsletter for Your Law Firm

    … of advanced email marketing for years. In fact, for a time it was the only solution for ‘all-in-one’ online marketing automation. It boasts email marketing, e-commerce, an affiliate system and more. InfusionSoft is ideal for law firms with a larger-sized marketing budget, which usually includes medium to large firms with a dedicated marketing team…

    Stacey E Burke Blog- 13 readers -
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