Internet Marketing

Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Posts about Internet Marketing
  • Google Adwords Gets a New Update – How Will This Affect Law Firm Marketing?

    … was scrambling to find the “Classic Layout” button because I didn’t want to deal with learning the new layout. But hopping around for 5 minutes, that’s all it really took to get a feel for the new user interface and start appreciating it. So, What Does This Adwords Redesign Mean For Law Firm Marketing? If you are managing your own Adwords campaign…

    Andrew Cabasso/ Jurispage- 15 readers -
  • Is Your Law Firm Website Built in Flash? If So, Redesign it Now

    … Flash – the once-popular platform for websites and apps – has an expiration date. Many of you might be thinking, “Are people really still using Flash?” After Apple blocked Flash from the iPhone, citing security and performance concerns, most websites took the cue to leave Flash behind. The thought being, “if the iPhone won’t…

    Andrew Cabasso/ Jurispage- 17 readers -
  • How to Win at Legal Marketing – The Stuff You Should Be Doing

    … If your law firm has ever tinkered with online marketing, whether it’s search optimization or advertising or social media or email marketing, you may have decided “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it doesn’t work. Other times, that conclusion is based on bad data. Not every law firm…

    Andrew Cabasso/ Jurispage- 19 readers -
  • PPC, SEO, or Both? Legal Marketing Strategy Demystified

    … So, your law firm is looking to develop more business. More matters means more growth and revenue, but how are you going to get there? The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search…

    Andrew Cabasso/ Jurispage- 16 readers -
  • It’s a Trap! Legal Marketing Pitfalls and How to Avoid Getting Trapped

    …!” What does any of this have to do with legal marketing? Your law firm’s marketing endeavors are like the Rebels’ assault. Hear me out. You rely on the intel you have to make the best tactical decisions to “destroy your Death Star.” Except for “destroy your Death Star” you can substitute in “get new clients”, “impress referrals”, or broadly…

    Andrew Cabasso/ Jurispage- 21 readers -
  • What a Law Firm Needs to Know About Their Website – Interview at ABA Techshow

    … Our own Andrew Cabasso, Managing Director of JurisPage, was interviewed at the ABA Techshow in Chicago this past April. In his interview hosted by Practice Panther, Andrew shares what law firms should be thinking about when it comes to their website, their online presence and Internet marketing. Andrew talks about merging…

    Jurispage- 24 readers -
  • Write a Killer Law Firm Marketing Plan

    … is less important than simply creating the content on a regular basis. But: a blog on your website will serve as the bedrock of your content marketing strategy. Blogs are easy to write and publish and instantly available to the world on the Internet. Blogs on your firm’s website should link (and relate) to the particular lawyers and practice area pages…

    Jurispage- 16 readers -
  • Email Marketing for Lawyers: A Legal Marketing Guide

    … If your firm is starting to explore online marketing, you may be reading up on the different marketing channels available to you. You might read articles talking about the volume from SEO, the predictability of PPC, the ROI of email, and the cost-effectiveness of social media. But there’s a lot of fluff. And, broad articles about…

    Andrew Cabasso/ Jurispage- 26 readers -
  • Google, Again, Makes it Harder to Distinguish Ads from Organic Results

    … Some news to share. It’s not necessarily a bad thing, in particular if you are advertising online. Google is deploying a new format for its Adwords ads. If you check it out, below, you’ll notice that while the word “ad” used to be white inside of a green box, now the text is green while the box is transparent. Why do this? Won’t…

    Andrew Cabasso/ Jurispage- 23 readers -
  • Legal Marketing in 2017: 9 Actionable Recommendations for Law Firms

    … on your website, that’s one thing. But often when someone calls the firm and you ask them “How did you hear about us?” they reply “The Internet” That does not help at all. Wouldn’t you want to know, if you could, exactly how they got to you? Wouldn’t you want to know where your legal marketing budget and attention should be allocated, and which…

    Andrew Cabasso/ Jurispage- 43 readers -
  • Appearance and Presentation for Lawyers – What Our Data Showed

    … perform better. You may have noticed that I started doing a legal tech tips video series a few weeks ago. The main reason for this new type of content from us was because we wanted to try out providing helpful legal technology and marketing content in a new medium. We also did this in part to see how the campaign of video content would perform…

    Andrew Cabasso/ Jurispage- 31 readers -
  • How to Start and Publish a Law Blog (Video)

    … Writing a blog can be a pain. Most lawyers I speak to who are interested in blogging say, “I just don’t have time for it.” And I empathize, because I’ve been saying for years now that I don’t have time to build that guitar I’ve been planning on building. But the thing is, it’s not that I don’t have the time, it’s that I don’t make…

    Andrew Cabasso/ Jurispage- 43 readers -
  • How I Write and Publish a Blog Post Each Week

    … for writing the Game of Thrones novels on a DOS computer with WordStar 4.0 software and no Internet access. Stephen King has a self-imposed 2,000-word writing quota every day of the year. And Andrew Cabasso is known for having his cat, JD, sit on his laptop keyboard when he’s writing. While I cannot provide a firsthand account of insight into how George…

    Andrew Cabasso/ Jurispage- 30 readers -
  • Automated Law Firm Email Marketing Campaigns You Should Send (Video)

    … Email marketing is awesome. It has the highest return on investment of any marketing channel. Better than social media. Better than PPC. So what would an email marketing campaign look like for your law firm? Earlier this week, I wrote a post over at Lawyerist on automated email campaigns to send, and today I wanted to explore…

    Andrew Cabasso/ Jurispage- 75 readers -
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