Google Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew. It's the most widely used website statistics service.The basic service is free of charge and a premium version is available for a fee.Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
Posts about Google Analytics
    • Easy Ways to Jump into Live Video in 2018

      Let’s face it- live video is too big to ignore anymore. These days it is an undeniable and crucial component of any digital marketing plan. Streaming video is not only a means of entertaining people, but it’s a great way to stand out as a business (yes, even a law firm). After all, viewers spend three times more time viewing a video when it’s live rather than prerecorded.

      Stacey E Burke Blog- 14 readers -
  • 5 Google Analytics Filters You Should Be Using

    … It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate. 1. Internal IP Filter – If you…

    Stacey E Burke Blog- 12 readers -
  • What to Avoid When Your Law Firm Undergoes Website Translation

    … read English. Ensuring your lawyers’ profiles, descriptions, and bios are translated will help improve conversion rates and minimize the chance of early bounce and exit rates. By looking at Google Analytics, you can break down the traffic that your lawyers are generating and create a plan of action for translation efforts. If one lawyer is getting…

    Stacey Burke/ Stacey E Burke Blog- 12 readers -
  • 2 Things You Can Do Right Now To Boost Your SEO

    … to accomplish, like adding alt text to images. Because of the extensive number of ranking factors, optimizing a website is incredibly tedious. However, there are two easy things you can do right now to boost your law firm website’s SEO. Google Webmaster Tools Google Search Console, formerly known as Google Webmaster Tools, is a free web service…

    Stacey E Burke Blog- 17 readers -
  • Tag, You’re It! Why You Should Be Using Google Tag Manager For Your Law Firm

    … Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing. However, there is one…

    Stacey E Burke Blog- 13 readers -
  • Master of the Search Universe: Utilizing Google Webmaster Tools

    … Components of Google Webmaster Tools Search Analytics Google Search Console shows all of the search queries that led visitors to your website. This information is incredibly valuable because it allows you to understand your users as well as identify strengths and weaknesses in your website’s SEO strategy. Crawl Errors Crawl errors are bad for business…

    Stacey E Burke Blog- 16 readers -
  • Nightmare On Web Street: Is Ghost Spam Haunting Your Website Data?

    …, but it won’t really hurt your SEO value, put your website’s security at risk, or otherwise ruin your website. So Who Cares About Ghost Spam Anyway? If you feel like you’ve dodged a bullet in regards to this ghost spam stuff, you are not out of the woods yet. You might not think false website data is a big deal, but Ghost Spam can horribly corrupt website…

    Stacey E Burke Blog- 15 readers -
  • What Do The Numbers Mean: Understanding Your Website Analytics

    …) search results. Social referrals are users who click to your website from a social media channel like Facebook or Twitter and paid referrals are users who clicked through to your website through a paid advertisement like Google AdWords. For law firms engaging in email marketing, email referrals tell you how many users clicked through to your website…

    Stacey E Burke Blog- 19 readers -
  • 10 Ways Lawyers Can Promote Their Blogs

    … on? It is better to engage well and thoroughly on just a few social networks than to be present and not really use many. For most attorneys, the top three most important social networks to use are Facebook, Twitter and LinkedIn. Quick tips on social sharing for law firms include: Share an image-centric post with a link to your blog post on your law…

    Stacey Burke/ Stacey E Burke Blog- 26 readers -
  • Responsive Design for Law Firm Websites

    … is easier with one set of analytics. Without responsive design, you may be duplicating content across both a mobile and non-mobile version of your law firm’s website, which dilutes your search engine rankings. A significant portion of law firm website traffic comes from mobile devices. Check your Google Analytics (we are hoping you have that set…

    Stacey Burke/ Stacey E Burke Blog- 58 readers -
  • So You Want to Start an E-Newsletter for Your Law Firm

    … providers. Emma offers mobile-optimized designs and white labeling options as well. Emma integrates with Google Analytics and your firm’s social media sites, allowing you to share your newsletter across your social media properties. It also offers easy to interpret reporting. Prices start at $30/month and Emma offers a free 30-day trial period. Cons…

    Stacey E Burke Blog- 13 readers -
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  • How to Measure the Success of Your Law Firm Blog

    … best, what strategy changes are working, what days of the week get the best readership, and more. Some basic law firm website success goals include: Increase unique blog visitors – While one visitor can visit your website multiple times, Google Analytics does make a distinction between repeat visitors and unique visitors. Increase engagement…

    Stacey Burke/ Stacey E Burke Blog- 37 readers -