Google Adwords

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
Posts about Google Adwords
  • Direct Mail For Law Firms In The Digital Age

    … direct mail lists is a widely accepted and utilized practice, allowing you to reach clients who otherwise know nothing about your firm. Tell Potential Clients The Full Story – Mail pieces can present a more complete story of the services you have to offer. Digital media like Facebook ads and Google AdWords limit the number of characters…

    Stacey Burke/ Stacey E Burke Blog- 9 readers -
  • Google AdWords Basics

    … of digital advertising like Facebook or Twitter ads. Other forms of digital advertising can have cheaper acquisition costs per lead and fewer competitors. You’re going to need Google Tag Manager. Google AdWords can give you information about how users interact with your advertisements; but what about after that? Google AdWords isn’t designed to track…

    Stacey E Burke Blog- 10 readers -
  • Best Types of Facebook Ads for Law Firm Marketing

    … them complete a contact form or click-to-call. Use for: Targeting potential new clients Increasing contact form submissions and phone calls Once you’ve selected your campaign objective, Facebook walks you through building out your ad sets and ads. This includes setting your targeting (who you want to see your ads), setting your budget…

    Stacey E Burke Blog- 10 readers -
  • Niche Marketing

    … is the exact opposite of marketing yourself a one-stop-shop general practitioner. When you narrow down your focus, your law firm and what you have to offer will stand out. The more focused you are, the better quality leads and referrals you will get. Have questions? Contact us so we can help. …

    Stacey Burke/ Stacey E Burke Blog- 13 readers -
  • Tag, You’re It! Why You Should Be Using Google Tag Manager For Your Law Firm

    … Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing. However, there is one…

    Stacey E Burke Blog- 13 readers -
  • What Do The Numbers Mean: Understanding Your Website Analytics

    …) search results. Social referrals are users who click to your website from a social media channel like Facebook or Twitter and paid referrals are users who clicked through to your website through a paid advertisement like Google AdWords. For law firms engaging in email marketing, email referrals tell you how many users clicked through to your website…

    Stacey E Burke Blog- 19 readers -
  • What is the Difference Between SEO and SEM?

    … that includes not only SEO, but also the purchase of ads and the use of third party platforms to boost search engine results. SEM utilizes pay-per-click tools like Google AdWords, spending often a large portion of a marketing budget online. While over time the phrase SEM has begun to refer solely to the paid element of search engine work…

    Stacey Burke/ Stacey E Burke Blog- 24 readers -