Email Marketing

Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Posts about Email Marketing
  • What to Avoid When Your Law Firm Undergoes Website Translation

    … translation experts will understand the nuances of legal terminology so that they can accurately translate difficult terms into the language you require. While the cost will be higher than machine translation, you’re paying for a premium service that will net you better results in your localization efforts. 3. Email marketing and newsletters should also…

    Stacey Burke/ Stacey E Burke Blog- 12 readers -
  • Don’t Send Emails on a Friday Afternoon (And Other Email Marketing Tips)

    … In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails. How to Measure Email Success The two best metrics…

    Stacey E Burke Blog- 11 readers -
  • Email Design Trends for Law Firms

    … of the email before arriving at the substantive content or 2) the template isn’t mobile responsive at all. Another outdated legal industry email marketing default: content, content, and more content. Content is king for website and search engine optimization… but minimalism in the name of the game when it comes to email marketing. Consider…

    Stacey E Burke Blog- 16 readers -
  • Why Email Marketing and Social Media Go Hand In Hand

    … marketing campaigns, you can easily upload your subscriber lists to social networks such as Twitter, Facebook, LinkedIn, and Google +. This not only helps to further build relationships across new platforms, but it will help you get to know more of your audience as you see them posting on their social media channels. The more you post the type…

    Stacey E Burke Blog- 18 readers -
  • The One Thing to Make Your Email Blasts Better: Segmenting

    … Email marketing can be one of the most cost effective methods of communicating with your current clients, former clients, and professional contacts. A monthly or quarterly e-newsletter can showcase big victories, introduce new partners or associates, and provide a recurring touch point to keep your firm top of mind. While many law firms utilize…

    Stacey E Burke Blog- 12 readers -
  • Law Firm Marketing Strategies: Traditional VS Digital

    …. The cornerstone of any traditional marketing approach is to focus on making your business top-of-mind and building personal rapport with clients. Digital Marketing Digital marketing continues to evolve with each passing day, and is comprised of online platforms such as websites, social media channels, YouTube videos, email marketing, and online advertising…

    Stacey E Burke Blog- 14 readers -
  • What Do The Numbers Mean: Understanding Your Website Analytics

    … If you’ve ever logged into Google Analytics for your law firm’s website, you’ve likely been flooded with numbers and statistics, but do you know what they all mean? Metrics like “users” and “sessions” are easy enough to understand, but if you don’t dig any deeper into your website’s analytics, you are missing out on an opportunity to understand…

    Stacey E Burke Blog- 19 readers -
  • The Fundamental Marketing Emails Your Law Firm Should be Sending

    … There is no denying that social media is an instrumental tool when it comes to marketing a business. Because of this fact, we often forget about social media’s seemingly long lost cousin, email marketing. While email marketing certainly isn’t as sexy as social media, it can be extremely useful in that it’s one of the most effective ways…

    Stacey E Burke Blog- 23 readers -
  • Digital Marketing Is Not Just For Plaintiffs’ Lawyers Anymore

    … as a result of the recipient’s interaction with the email. Social Media – Facebook, Twitter, Google Plus, LinkedIn, YouTube, and more. While many professionals have viewed these networks as potentially inappropriate for their target markets, the numbers of social media users speak to the contrary. For example, 70% of the U.S. population has at least one…

    Stacey Burke/ Stacey E Burke Blog- 32 readers -
  • So You Want to Start an E-Newsletter for Your Law Firm

    … of advanced email marketing for years. In fact, for a time it was the only solution for ‘all-in-one’ online marketing automation. It boasts email marketing, e-commerce, an affiliate system and more. InfusionSoft is ideal for law firms with a larger-sized marketing budget, which usually includes medium to large firms with a dedicated marketing team…

    Stacey E Burke Blog- 13 readers -
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