Cross-selling is the action or practice of selling among or between clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. This article deals exclusively with the latter meaning. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term.The objectives of cross-selling can be either to increase the income derived from the client or clients or to protect the relationship with the client or clients.
Posts about Cross-Selling
  • Does My Law Firm Need A Brochure?

    … Law Firm Brochure My background is in personal injury and product liability, and to acquire cases for those practice areas law firms engage in a significant amount of demand generation. When a firm spends money on marketing and the resulting clients are often unsophisticated consumers, a brochure explaining the legal process can help educate…

    Stacey Burke/ Stacey E Burke Blog- 10 readers -
  • Cross-Selling, Wells Fargo and Whistleblower Awards

    … Cross-Selling, Wells Fargo and Whistleblower Awards September 22, 2016 by Brian Mahany Wells Fargo CEO Answers Questions about Cross-Selling while Appearing before the Senate Banking Committee on September 20th “A lot of us are worried that perhaps there’s similar goings-on in other banks.” Those words were spoken by Senate Banking…

    Due Diligence- 28 readers -