Content Marketing

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems".
Posts about Content Marketing
  • Link Building For Lawyers

    …What Is Link Building? Link building is a component of off-site search engine optimization where your law firm website earns links on other websites. Earned natural links directly improve the reputation of a website and its search engine rankings. In link building, a natural link is a freely given editorial link and an unnatural link is a link you…

    Stacey Burke/ Stacey E Burke Blog- 11 readers -
  • 5 Easy Tips For Mastering Evergreen Content For Your Law Firm

    … Content marketing should play a major role in your law firm’s strategic communications plan. In traditional marketing, companies communicate one-way – by overly promoting themselves and what they’re selling to potential customers regardless of consumer interest. In contrast, content marketing is designed to educate potential consumers, empowering…

    Stacey E Burke Blog- 17 readers -
  • 10 Ways Lawyers Can Promote Their Blogs

    … on? It is better to engage well and thoroughly on just a few social networks than to be present and not really use many. For most attorneys, the top three most important social networks to use are Facebook, Twitter and LinkedIn. Quick tips on social sharing for law firms include: Share an image-centric post with a link to your blog post on your law…

    Stacey Burke/ Stacey E Burke Blog- 26 readers -
  • You Get What You Pay For: What To Know Before Hiring A Freelance Writer

    … Lawyers are busy, so when it comes to creating content for websites or blogs, many hire freelance writers. Even marketing agencies might rely on freelance writers to tackle large projects. With no shortage of freelance writers available, this is a great way to ensure your law firm implements a successful and effective content marketing strategy…

    Stacey E Burke Blog- 19 readers -