Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.Competitor analysis is an essential component of corporate strategy. It is argued that most firms do not conduct this type of analysis systematically enough.
Posts about Competitor Analysis
  • Competitor Analysis: Is Your Law Firm Marketing Keeping You Ahead of the Curve?

    … and how yours is stacking up against their efforts is one way to find out. A competitor analysis will help your firm establish what’s already being done in law firm marketing, what makes your law firm unique when compared to others, and how to market your unique attributes to target clients. Where to begin with a competitor analysis Identify your…

    Stacey E Burke Blog- 23 readers -
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