Click-Through Rate

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
Posts about Click-Through Rate
  • Don’t Send Emails on a Friday Afternoon (And Other Email Marketing Tips)

    … to use when measuring the success of an email campaign are 1) open rates and 2) click-through rates. Open rates are incredibly important for the obvious reason: if the email isn’t opened, then no one is reading the content you are supplying. According to MailChimp, the legal industry sees an average open rate of 22.49%. While this may seem low, it’s…

    Stacey E Burke Blog- 11 readers -
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