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As we all know, Google matters A LOT but it can be hard to understand its never-ending intricacies, particularly because Google is continually evolving and changing. To get your law firm to show up in as many organic Google search results as possible, you need to have a basic understanding of Google’s business platforms.
… to a “priority submit” with Google. Any SEO firm that makes this claim is simply lying to you. While Google did create the designation of “Google Partner,” it is not as exclusive as it sounds, and Google has no real “partnerships” in the SEO business. The only certification one has to take in order to become a Partner is in AdWords (aka paid search…