Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
Posts about Adwords
    • Google My Business and Google Plus Pages For Law Firms

      As we all know, Google matters A LOT but it can be hard to understand its never-ending intricacies, particularly because Google is continually evolving and changing. To get your law firm to show up in as many organic Google search results as possible, you need to have a basic understanding of Google’s business platforms.

      Stacey Burke/ Stacey E Burke Blog- 18 readers -
  • How to Avoid Law Firm SEO Scams

    … to a “priority submit” with Google. Any SEO firm that makes this claim is simply lying to you. While Google did create the designation of “Google Partner,” it is not as exclusive as it sounds, and Google has no real “partnerships” in the SEO business. The only certification one has to take in order to become a Partner is in AdWords (aka paid search…

    Stacey Burke/ Stacey E Burke Blog- 26 readers -
Get the top posts daily into your mailbox!