Advertising

  • Bottega Veneta Unties a Trademark Knot

    It is easy for some to get all tied up in knots at the USPTO when facing challenging grounds for refusal against federal registration of a claimed non-traditional trademark. Not Bottega Veneta. Last week the Swiss-owned fashion house and luxury brand was able to persuade the USPTO to approve for publication the three dimensional knot (shown to the right) as a non-verbal trademar ...

    8 readers - Steve Baird/ DuetsBlog
  • Star Wars: Redefining Trademark and Copyright Law Since A Long Time Ago

    The Star Wars series is truly an exceptional franchise, having broken box office records, creating legions of fans, and bringing the idea of collateral merchandise licensing to an unprecedented level. Also, how many other films are top hits at the box office in three different decades, even when all you’ve done is add a few minutes of extra scenes and made the explosions better? ...

    4 readers - Tim Sitzmann/ DuetsBlog
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    • HOW To Support a Lawsuit in 140 Characters or Less

      It’s not too often that we see a trademark dispute that affects the marketing and advertising community directly (rather than just their clients), but the facts on this one read like answers to the Five W’s: Who? Popular Greek yogurt manufacturer Chobani, its ad agency Droga5, and corporate leadership guru Dov Seidman.
      5 readers - Martha Engel/ DuetsBlog

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    • Bottega Veneta Unties a Trademark Knot

      …It is easy for some to get all tied up in knots at the USPTO when facing challenging grounds for refusal against federal registration of a claimed non-traditional trademark. Not Bottega Veneta. Last week the Swiss-owned fashion house and luxury brand was able to persuade the USPTO to approve for publication the three dimensional knot (shown…

      8 readers - Steve Baird/ DuetsBlog
    • HOW To Support a Lawsuit in 140 Characters or Less

      … infringement suit, covered nicely by Jonathan Mahler in the New York Times. When? Filed in June. Where? New York (particularly S.D.N.Y.), and also in the TTAB Why? Because Mr. Seidman owns registrations for HOW and Chobani uses the tagline HOW MATTERS, which they are trying to register. HOW??? Yes, HOW. Check out that quote as well. Mr. Seidman owns…

      5 readers - Martha Engel/ DuetsBlog
    • "Meet Me at Starbucks" - What We Can Learn

      …The truth is, I'm a BIG fan of Starbucks, so I'm predisposed to love this commercial. But I think there's a very important message that we at law firms can learn from this ad, and communicate through our own marketing (without even needing a commercial of our own). Watch the spot, and see if you can guess what I mean: Actually, there are two…

      1 readers - Lindsay Griffiths/ Zen & The Art of Legal Networking
    • When it Feels Like “Look For” Advertising, How About a Little Follow-through?

      …Home > Advertising > When it Feels Like “Look For” Advertising, How About a Little Follow-through? As we head into the weekend, I thought I’d leave you with a Culver’s ad that feels like “look for” advertising: We’ve spilled a lot of digital ink on the topic of how “look for” advertising greatly enhances a brand owner’s ability to federally register non-traditional trademarks. Now, if Culver’s would only follow-through and seek federal registration for the color blue, at least on its aprons.…

      2 readers - Steve Baird/ DuetsBlog
    • CHANCES WERE SLIM TO NONE: SHAPEWEAR CLAIMS FALL SHORT

      …Just when you thought that you heard it all, the FTC announced yesterday that it settled with marketers of caffeine-infused “shapewear” over unsubstantiated weight loss claims. According to the FTC, marketers urged consumers to wear a fabric that was allegedly infused with, among other things, caffeine for metabolizing fat. The caffeine…

      4 readers - Scott R. Bialecki/ IP & Regulatory Law Blog
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