A/B Testing

In marketing, A/B testing is a simple randomized experiment with two variants, A and B, which are the control and treatment in the controlled experiment. It is a form of statistical hypothesis testing. Other names include randomized controlled experiments, online controlled experiments, and split testing. In online settings, such as web design (especially user experience design), the goal is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).As the name implies, two versions (A and B) are compared, which are identical except for one variation that might affect a user's behavior.
Posts about A/B Testing
  • How To Turn Your Law Firm Website Into A User Converting Machine

    … for help. Putting It All Together All good websites must go through at least a little bit of trial and error. Testing your website to see what works and what doesn’t is the only way to improve your conversion rate. For those who decide to conduct A/B testing of their law firm website design elements, it is important not to get too zealous about making…

    Stacey E Burke Blog- 13 readers -
  • What Is SEO and How Does It Affect Your Law Firm?

    … an algorithm of over 200 different factors. Search engines like Google keep their algorithms for determining website relevancy secret. Factors like PageRank are known to help determine relevancy, but many of the other 200 factors are unknown. This doesn’t mean marketers are completely in the dark. The Process of Search Engine Optimization Search engine…

    Stacey E Burke Blog- 14 readers -
Get the top posts daily into your mailbox!