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Email and social media marketing are two of the most established and effective digital marketing tactics used today. With such a strong inflation in social media use these days, people often question whether email marketing is still even relevant. While it’s true that 83% of marketers agree that social media is important for businesses, email marketing is still a very active pl ...
When most law firms start spending money on search engine optimization (SEO), they both hope and expect to see results quickly. While implementing an SEO strategy does lead to immediate changes - like fresh content and better site structure organization - ever the over-achievers, lawyers generally want to see page one, result one organic search results on all major search engin ...
As we all know, Google matters A LOT but it can be hard to understand its never-ending intricacies, particularly because Google is continually evolving and changing. To get your law firm to show up in as many organic Google search results as possible, you need to have a basic understanding of Google’s business platforms.
Most attorneys know it’s important to have a law firm brand but usually underestimate just how much work goes into building a great one. Law firm branding needs to be well thought out, well researched, and well planned. There’s more to branding than just throwing a logo on all of the content you create and share on the web.
There has been a recent shift in the online world to involve a very important component that many businesses are failing to include in their marketing strategies. Over the past few years, we’ve seen drastic changes in technology and user behaviors across online platforms, and they all point to one thing: video content.
Search engine optimization (SEO) is a marathon, not a sprint. Determining what works and what doesn’t can be difficult, and search engines like Google are constantly tweaking their search algorithms, which changes the way search works. To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest SEO trends, but this can often be difficult with limit ...
In today’s digital landscape, more and more options are available to businesses willing to spend money for online advertising. Between Google, YouTube, display ads, remarketing, social media, lawyer directory websites, and more, it can be difficult to navigate the options and determine the best fit for your law firm.
Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. Social proof is an important component of online reputation management for lawyers.
Content marketing should play a major role in your law firm’s strategic communications plan. In traditional marketing, companies communicate one-way – by overly promoting themselves and what they’re selling to potential customers regardless of consumer interest. In contrast, content marketing is designed to educate potential consumers, empowering them to make informed purchasin ...
In the age of the “selfie,” posing for professional headshots can seem outdated and expensive. Almost everyone has a phone or other mobile device with an amazing camera, so why spend the money to have photos taken? The answer is easy: projecting an image of success and professionalism bolsters your law firm’s legitimacy. It communicates the firm takes its image seriously.
So you’ve set up Google Analytics for your website and you are carefully analyzing website data to make informed decisions about your digital marketing strategy – great! But your job is far from done. Besides Analytics, Google offers another very important tool to help improve website performance, and you’re probably not using it – Google Webmaster Tools.
Days before the arrival and subsequent devastation of Hurricane Harvey on Texas land, a social media frenzy launched encouraging Texas residents to prepare and stay safe during the dangerous weather. Local news outlets were tweeting articles on hurricane preparedness and weather expectations. Grocery stores were posting updates on the availability of water and other necessities ...
As search engine algorithms are continually updated, optimizing your law firm website can become incredibly challenging. While there are several best practices that can help you build a solid foundation for your website, one of the most under-utilized, but highly effective SEO tools for law firms is Yelp.
Last week we covered the various types of Facebook advertising campaigns, including when and why a law firm should each. Now that your campaigns are running, Facebook provides a wealth of analytical data on the ads. Sifting through all of these numbers can be a bit overwhelming; below are the top indicators to focus on when evaluating the success of your Facebook advertising campaigns.
Nobody likes filling out forms. The information is repetitive and the work is tedious, but lawyers must make time to complete their law firm directory listings. People rely on popular law firm directories to help them locate attorneys and law firms, which means appearing on them can be extremely beneficial for generating new clients.