Stacey E Burke Blog - Posts from January 2018

  • Easy Ways to Jump into Live Video in 2018

    Let’s face it- live video is too big to ignore anymore. These days it is an undeniable and crucial component of any digital marketing plan. Streaming video is not only a means of entertaining people, but it’s a great way to stand out as a business (yes, even a law firm). After all, viewers spend three times more time viewing a video when it’s live rather than prerecorded.

    Stacey E Burke Blog- 14 readers -
  • A New Google Algorithm Update Is Shaking Up The Legal Industry

    The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update.

    Stacey E Burke Blog- 12 readers -
  • Five Types of Content Your Audience Actually Wants to Read

    You’ve put in the time and effort to create a marketing strategy for your law firm. After a several months of sharing your content you notice very little audience engagement. Is the return on investment (ROI) there? Constructing a strategic marketing plan and implementing that plan are great first steps when it comes to marketing your law firm.

    Stacey E Burke Blog- 16 readers -
  • Google My Business and Google Plus Pages For Law Firms

    As we all know, Google matters A LOT but it can be hard to understand its never-ending intricacies, particularly because Google is continually evolving and changing. To get your law firm to show up in as many organic Google search results as possible, you need to have a basic understanding of Google’s business platforms.

    Stacey Burke/ Stacey E Burke Blog- 19 readers -
  • New Year, New Hires: Best Hiring Practices for Law Firms

    Hiring a new employee can be incredibly daunting. At least one person at your law firm will have their work hours reallocated to combing through potentially hundreds of resumes, enduring back-to-back phone interviews, and finally selecting someone with no guarantee about how he or she will work out.

    Stacey E Burke Blog- 15 readers -
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