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The first quarter is important because it sets the pace and tone for the year. This quarter is the foundation from which the rest of 2017 will be built. Do not rest on your laurels thinking you have plenty of time left to get it right this year. If you do, you will find yourself scrambling in the fall and dismayed by the end of the year.
Last year was a big year in terms of development updates and changes for websites, especially with the launch of Google’s new Accelerated Mobile Pages platform and Facebook’s Instant Articles. Mobile traffic continued to climb, as did mobile advertising – with predictions that by 2019, mobile advertising will represent 72% of all US digital ad spending.
There has been a recent shift in the online world to involve a very important component that many businesses are failing to include in their marketing strategies. Over the past few years, we’ve seen drastic changes in technology and user behaviors across online platforms, and they all point to one thing: video content.
If you’ve used the Google Search Engine lately, you might have noticed a new feature, the Google Answer Box, which prominently displays a detailed result above all other organic search results and paid ads. The Google Answer Box marks a significant shift in the way Google displays search results, and law firms seeking a competitive edge can use the Google Answer Box to their advantage.