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  • Is It Time For A Legal Branding Makeover?

    With most things, what’s on the inside matters most. When it comes to your law firm, however, that’s not always the case. One of the most important, customer-facing elements of any business is its logo. If your logo and marketing materials are dull and outdated, chances are clients will think the same of your practice.

    Stacey E Burke Blog- 11 readers -
  • You Get What You Pay For: What To Know Before Hiring A Freelance Writer

    Lawyers are busy, so when it comes to creating content for websites or blogs, many hire freelance writers. Even marketing agencies might rely on freelance writers to tackle large projects. With no shortage of freelance writers available, this is a great way to ensure your law firm implements a successful and effective content marketing strategy. But not all freelance writers are created equal.

    Stacey E Burke Blog- 19 readers -
  • The Hot New Google Ranking Tool: AMP

    Let’s face it: we all live on our phones today. Emails are answered on the fly, the soothing tone of the map lady directs us to our destination, and dinnertime debates can be settled with a quick Google search. Smartphones and mobile devices now represent 65 percent of all digital media time, and that number is only projected to increase.

    Stacey E Burke Blog- 15 readers -
  • How To Welcome Your New Client

    No matter what type of practice you have or the size of your law firm, welcoming a new client in a meaningful way remains important. Kicking off someone’s first experience with your business provides an excellent opportunity to showcase your customer service and start things off on the right foot. The initial welcome can help keep client expectations reasonable and build the tr ...

    Stacey Burke/ Stacey E Burke Blog- 19 readers -
  • What Is Podcasting And How Can It Boost My Law Practice?

    Podcasts If you’ve been living under a rock lately and haven’t heard of podcasts (think hybrid of broadcast and iPod) you’re missing out on a major value-added vehicle here. A podcast is an audio show, usually made up of a series of episodes, which can be downloaded from a computer, smartphone or Mp3 player. Anyone with a computer and Internet connection can create and circulate a podcast.

    Stacey E Burke Blog- 23 readers -
  • Everything Is Interesting: Making Traditionally Boring Topics Relevant

    If your law firms implements a content marketing strategy like blogging, you will quickly be faced with a very harsh reality: the field of law is boring to people who don’t work in it. The old saying, “write what you know,” often falls short when lawyers try to become bloggers because what do lawyers know? The law. And what is the law? Boring.

    Stacey E Burke Blog- 20 readers -
  • Legal Marketing Questions: Return on Investment

    In the final quarter of 2015, I polled several lawyers whose opinions I respect to find out what marketing challenges they face and what marketing questions they would like answered. I compiled this information, and I hope to address the hottest issues on a repeated basis in my writing and speaking engagements for 2016. In 2015, Jim Perdue, Jr.

    Stacey Burke/ Stacey E Burke Blog- 31 readers -
  • Website Key Performance Indicators Your Law Firm Should Be Tracking

    Data, data, data. While a law firm might have the prettiest website of its competitors, those good looks are all for nothing if you don’t keep track of your website’s key performance indicators. The ability to understand user behavior on your website and to adapt the website to best serve them will get the most value out of that gorgeous website.

    Stacey E Burke Blog- 28 readers -
  • How To Choose A Law Firm Website Hosting Provider

    When launching a new website, deciding on a hosting provider can be a complicated sea to navigate. Hosting providers are a dime a dozen, and determining which option is best for your firm can be tricky. There are a variety of factors to account for, some more technical than others. We break down the main factors to consider and discuss which questions to ask a potential provider.

    Stacey E Burke Blog- 22 readers -
  • The Fundamental Marketing Emails Your Law Firm Should be Sending

    There is no denying that social media is an instrumental tool when it comes to marketing a business. Because of this fact, we often forget about social media’s seemingly long lost cousin, email marketing. While email marketing certainly isn’t as sexy as social media, it can be extremely useful in that it’s one of the most effective ways to directly reach your audience with a pa ...

    Stacey E Burke Blog- 23 readers -
  • What Is SEO and How Does It Affect Your Law Firm?

    Whether you are in the marketing industry or not, you have probably heard the phrase “Search Engine Optimization” or “SEO,” but you might not know what it really means. Even experienced marketers find it difficult to explain exactly how it works. To understand SEO, you have to learn how search engines like Google determine search results.

    Stacey E Burke Blog- 14 readers -
  • Why Your Law Firm Should Throw An Event

    Despite the proliferation of digital communication tools, in-person events remain a crucial component of law firm business development best practices. In 2015 alone, companies poured $572 billion into experiential marketing or engagement marketing initiatives – this type of marketing directly engages consumers and gets them to participate hands-on with a brand (e.g.

    Stacey Burke/ Stacey E Burke Blog- 41 readers -
  • Home Is Just A Click Away

    When working with clients on a new website design, one question seems to pop up time and again: should the design incorporate a “home” button or link? Should we list the word “Home” in the main navigation menu, or will our logo suffice as a navigational tool for returning to the home page? The answer isn’t straightforward, unfortunately, and there are pros and cons to both options.

    Stacey E Burke Blog- 22 readers -
  • Top 5 Reasons Your Law Firm Should Have A LinkedIn Company Page

    With a seemingly endless number of social media platforms available, you may be unsure which ones are right for your law firm. While you might have your own individual LinkedIn profile, many companies fail to build out a comprehensive Company Page, which is a missed opportunity. Here are five reasons you should have a LinkedIn Company Page: LinkedIn is the world’s largest professional network.

    Stacey E Burke Blog- 24 readers -
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