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  • Niche Marketing

    As you can imagine, we work with a lot of law firms, providing for significant practice area overlap. When we work on branding, messaging, and copywriting for firms with the same practice areas, it is important for us to distinguish them from each other and from their competitors. As a lawyer, you are a specialist providing a service focused on a specific client group's needs – ...

    Stacey Burke/ Stacey E Burke Blog- 13 readers -
  • Going Local: Five Tips To Get Your Law Firm Website To Appear In Local Search Results

    If you live in Houston and you search Google for a plumber in the area, it isn’t helpful to see results for plumbers in California. This sounds obvious, but this concept is having profound effects on search engine results. In order to provide users with the best possible results to match their search, Google shows a preference for businesses based on the searcher’s location.

    Stacey E Burke Blog- 15 readers -
  • The One Thing to Make Your Email Blasts Better: Segmenting

    Email marketing can be one of the most cost effective methods of communicating with your current clients, former clients, and professional contacts. A monthly or quarterly e-newsletter can showcase big victories, introduce new partners or associates, and provide a recurring touch point to keep your firm top of mind.

    Stacey E Burke Blog- 12 readers -
  • Law Firm Marketing Strategies: Traditional VS Digital

    Users increasingly find businesses to use and products to buy via search engines online. Thus, spending on digital marketing only continues to increase. A question has arisen as to whether the marketing world will soon do away with traditional tactics and let digital strategies take over. Sure, many law firms are moving toward predominantly digital marketing plans but that’s no ...

    Stacey E Burke Blog- 14 readers -
  • Your Face Here: Five Tips for Perfect Headshots

    In the age of the “selfie,” posing for professional headshots can seem outdated and expensive. Almost everyone has a phone or other mobile device with an amazing camera, so why spend the money to have photos taken? The answer is easy: projecting an image of success and professionalism bolsters your law firm’s legitimacy. It communicates the firm takes its image seriously.

    Stacey E Burke Blog- 17 readers -
  • Content Curation For Lawyers

    With millions of informational sources in the digital sphere today, the amount of available content can be overwhelming. For a law firm managing its own social media channels and blogs, sharing relevant digital content can establish the firm as an authoritative voice on specific topics – even when the firm is not creating the content itself.

    Stacey Burke/ Stacey E Burke Blog- 16 readers -
  • Common Branding Mistakes Your Law Firm Might Be Making:

    Most attorneys know it’s important to have a law firm brand but usually underestimate just how much work goes into building a great one. Law firm branding needs to be well thought out, well researched, and well planned. There’s more to branding than just throwing a logo on all of the content you create and share on the web.

    Stacey E Burke Blog- 18 readers -
  • Search Engine Optimization Requires A Long-Term Commitment

    When most law firms start spending money on search engine optimization (SEO), they both hope and expect to see results quickly. While implementing an SEO strategy does lead to immediate changes - like fresh content and better site structure organization - ever the over-achievers, lawyers generally want to see page one, result one organic search results on all major search engin ...

    Stacey Burke/ Stacey E Burke Blog- 18 readers -
  • Master of the Search Universe: Utilizing Google Webmaster Tools

    So you’ve set up Google Analytics for your website and you are carefully analyzing website data to make informed decisions about your digital marketing strategy – great! But your job is far from done. Besides Analytics, Google offers another very important tool to help improve website performance, and you’re probably not using it – Google Webmaster Tools.

    Stacey E Burke Blog- 16 readers -
  • 5 Easy Tips For Mastering Evergreen Content For Your Law Firm

    Content marketing should play a major role in your law firm’s strategic communications plan. In traditional marketing, companies communicate one-way – by overly promoting themselves and what they’re selling to potential customers regardless of consumer interest. In contrast, content marketing is designed to educate potential consumers, empowering them to make informed purchasin ...

    Stacey E Burke Blog- 17 readers -
  • Does My Law Firm Need A Brochure?

    Even in an age of digital dominance, most professional service providers still commonly have in-person meetings with prospects, clients, and referral sources to discuss how we can help - and of course we want to leave a good impression. Brochures help when speaking with a potential client, reiterating the highlights of your presentation or pitch.

    Stacey Burke/ Stacey E Burke Blog- 10 readers -
  • How Search Is Changing In 2017

    If you were getting comfortable with your law firm’s SEO strategy, 2017 is going to throw you a few curve balls. While search is an ever-changing phenomenon, there are set to be some big changes throughout the next year. To stay ahead of competitors, law firms will need to quickly adapt and implement new strategies to work with search engines and not against them.

    Stacey E Burke Blog- 15 readers -
  • Is Your Website Secure? It Should Be.

    Over 40% of the word’s population uses the Internet, equating to 3.26 billion users. Four million Google searches are conducted worldwide each minute of everyday. And in a recent study, one-fifth of all Americans reported being on the Internet “almost constantly.” There is no question about it: we now consume more information, purchase more products, and research more companie ...

    Stacey E Burke Blog- 9 readers -
LawBlogs Facts
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  3. 209 posts, read by 3,879 readers
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  5. 6 Posts per month
Facts last updated: (2018-01-23 17:18:41 UTC). Update Frequency for posts: 15 minutes. Posts last updated: .
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