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As you can imagine, we work with a lot of law firms, providing for significant practice area overlap. When we work on branding, messaging, and copywriting for firms with the same practice areas, it is important for us to distinguish them from each other and from their competitors. As a lawyer, you are a specialist providing a service focused on a specific client group's needs – ...
If you live in Houston and you search Google for a plumber in the area, it isn’t helpful to see results for plumbers in California. This sounds obvious, but this concept is having profound effects on search engine results. In order to provide users with the best possible results to match their search, Google shows a preference for businesses based on the searcher’s location.
Email marketing can be one of the most cost effective methods of communicating with your current clients, former clients, and professional contacts. A monthly or quarterly e-newsletter can showcase big victories, introduce new partners or associates, and provide a recurring touch point to keep your firm top of mind.
Users increasingly find businesses to use and products to buy via search engines online. Thus, spending on digital marketing only continues to increase. A question has arisen as to whether the marketing world will soon do away with traditional tactics and let digital strategies take over. Sure, many law firms are moving toward predominantly digital marketing plans but that’s no ...
Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing.
In the age of the “selfie,” posing for professional headshots can seem outdated and expensive. Almost everyone has a phone or other mobile device with an amazing camera, so why spend the money to have photos taken? The answer is easy: projecting an image of success and professionalism bolsters your law firm’s legitimacy. It communicates the firm takes its image seriously.
With millions of informational sources in the digital sphere today, the amount of available content can be overwhelming. For a law firm managing its own social media channels and blogs, sharing relevant digital content can establish the firm as an authoritative voice on specific topics – even when the firm is not creating the content itself.
Most attorneys know it’s important to have a law firm brand but usually underestimate just how much work goes into building a great one. Law firm branding needs to be well thought out, well researched, and well planned. There’s more to branding than just throwing a logo on all of the content you create and share on the web.
When most law firms start spending money on search engine optimization (SEO), they both hope and expect to see results quickly. While implementing an SEO strategy does lead to immediate changes - like fresh content and better site structure organization - ever the over-achievers, lawyers generally want to see page one, result one organic search results on all major search engin ...
So you’ve set up Google Analytics for your website and you are carefully analyzing website data to make informed decisions about your digital marketing strategy – great! But your job is far from done. Besides Analytics, Google offers another very important tool to help improve website performance, and you’re probably not using it – Google Webmaster Tools.
In today’s digital landscape, more and more options are available to businesses willing to spend money for online advertising. Between Google, YouTube, display ads, remarketing, social media, lawyer directory websites, and more, it can be difficult to navigate the options and determine the best fit for your law firm.
Content marketing should play a major role in your law firm’s strategic communications plan. In traditional marketing, companies communicate one-way – by overly promoting themselves and what they’re selling to potential customers regardless of consumer interest. In contrast, content marketing is designed to educate potential consumers, empowering them to make informed purchasin ...
Even in an age of digital dominance, most professional service providers still commonly have in-person meetings with prospects, clients, and referral sources to discuss how we can help - and of course we want to leave a good impression. Brochures help when speaking with a potential client, reiterating the highlights of your presentation or pitch.
If you were getting comfortable with your law firm’s SEO strategy, 2017 is going to throw you a few curve balls. While search is an ever-changing phenomenon, there are set to be some big changes throughout the next year. To stay ahead of competitors, law firms will need to quickly adapt and implement new strategies to work with search engines and not against them.
Over 40% of the word’s population uses the Internet, equating to 3.26 billion users. Four million Google searches are conducted worldwide each minute of everyday. And in a recent study, one-fifth of all Americans reported being on the Internet “almost constantly.” There is no question about it: we now consume more information, purchase more products, and research more companie ...