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  • Speak Designer

    Pagemodo, when posting the awesome and information infographic below, stated, "like any relationship you cultivate, it’s important that both parties are speaking the same language from the start. In order to help you brush up ...

    Stacey Burke/ Stacey E Burke Blog- 8 readers -
  • Social Media Audience Building for Lawyers

    In a recent file review at my office, I gave my team a primer on how I build audiences on social media across the channels that are most relevant to attorneys. Many law firms set up social media channels and some even share content on them, but if no one is listening is social media worth it? In most cases, the answer is no.

    Stacey Burke/ Stacey E Burke Blog- 36 readers -
  • Ethical Digital Marketing for Social Security Disability

    A huge thank you to the American Association for Justice for having me come to South Miami Beach last week to speak on marketing in the social security disability practice area. A few high points from my presentation were: Start with your law firm website, ensuring you utilize best practices in its design and structure Make sure to drive traffic to your website through va ...

    Stacey Burke/ Stacey E Burke Blog- 12 readers -
  • 2014 Marketing Tips For Lawyers

    Reaching significant milestones often leaves us feeling reflective. As 2014 draws to a close, most law firm partners will begin to look at their financial year in review, metrics they commonly track to gauge their business success, and bonus rates for their employees. Combing through your financial state is important; however, it is also important to look at the overall lessons ...

    Stacey Burke/ Stacey E Burke Blog- 24 readers -
  • Hiring The Right Law Firm Employees

    Many may think that hiring quality law firm employees during the holiday season is impossible. Job seekers often give up looking toward the end of the year, assuming that no new postings or quality positions will become available. I used to believe the same; but, now I am finding that since the end of the year is a time business owners reflect upon the year’s progresses and fai ...

    Stacey Burke/ Stacey E Burke Blog- 15 readers -
  • Speaking Opportunities for Lawyers in 2015

    Speaking is one of the best ways to build a lawyer’s reputation and connect with people who may need your help. Speaking consistently at least once per month increases your credibility and visibility in both your local community and your expanded professional community. However, as many business developmentally challenged lawyers already know, pitching yourself does not come na ...

    Stacey Burke/ Stacey E Burke Blog- 25 readers -
  • Using Holiday Downtime for Law Firm Marketing Reflection

    From the week of Thanksgiving through the end of the year, many lawyers begin thinking more about holidays and family time than work or litigation. The same holds true for potential clients. So – do we wait until mid-January to resume our business development? Or, do we take advantage of the holiday season downtime to evaluate, plan, and budget so that we can crush it in 2015? ...

    Stacey Burke/ Stacey E Burke Blog- 25 readers -
  • Checklist for Starting Your Own Law Firm

    Well, you’ve done it. You’ve left your law firm and decided to open your own firm. And that idea that sounded so tantalizing while still a fantasy in your mind is now much more stressful when facing the real life decision making process that is staring you in the face. Deciding to go solo doesn’t have to be overwhelming.

    Stacey Burke/ Stacey E Burke Blog- 31 readers -
  • Lawyers Should Use LinkedIn: An Update

    Last August, I wrote “LinkedIn for Lawyers in 2013.” At that time, LinkedIn had more than 187 million members. Now, just one year later, LinkedIn has over 300 million members, 100 million of whom live in the United States. In 2013, my top five tips to lawyers for optimizing LinkedIn included: (1) Build out your LinkedIn profile, (2) Upload a professional picture, (3) Personali ...

    Stacey Burke/ Stacey E Burke Blog- 19 readers -
  • Digital Marketing: The Basics in 20 Minutes or Less

    I was honored to Co-Chair the Houston Trial Lawyers Association Law Practice Management CLE this year with my friend Marc Whitehead. We not only chaired the event, picked the topics, and lined up all of the speakers, we also spoke on a panel ourselves. Thank you to now Past President Peter Kelly for selecting us to execute this event, and for resurrecting it after a few years of its absence.

    Stacey Burke/ Stacey E Burke Blog- 19 readers -
  • Components of Law Firm Business Development Success: Clients

    Business development is all about making the connection between those who potentially or actually have a need and those who can service that need. In the legal world, our services are not only needed by potential clients, but also by other lawyers. It is essential to the growth and success of your law firm that the greater legal industry is aware of your firm, your practice are ...

    Stacey Burke/ Stacey E Burke Blog- 16 readers -
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