- The Latest
- Our Blog
As virtual meetings become more commonplace, legacy web conferencing software is wasting an unacceptable amount of time, according to a new study from Ovum and join.me. It is based on a survey of more than 3,900 full-time professionals worldwide, regarding their collaborative behaviors and activities.
Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client.
Original written content is the most important tool for social media marketing, according to new research that surveyed thousands of small businesses that seek consumer customers. Just released, the 2014 Social Media Marketing Industry Report published by Social Media Examiner, applies directly to attorney marketing.
For high-growth firms, blogging is the single most important business development tactic – it is more effective than SEO, social media or email marketing. “What’s really important is that blogging is one of the key things that by itself will help you with your SEO,” said Lee Frederiksen, managing partner of Hinge Marketing, speaking on a recent webinar.
Is your personal injury website not working to get new clients? Not getting enough traffic? Not getting any engagement with visitors? Getting the wrong traffic? Visitors not turning into clients? Clobbered by Google's Panda 4.0? It's time for a complimentary Content Evaluation by Larry Bodine, Esq., The Law Blog Guru.
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? The rollout of Google's Panda 4.0 update in May promoted "quality" websites and downgraded "low quality" sites. As a result, some law firm websites saw their organic traffic and search engine rankings drop by 30% to 40%.
It's been established that blogging generates real clients for law firms. What's more, research proves that the more often you blog, the more clients you get. Hubspot proved that the frequency of blog posts directly correlates to customer acquisition in its State of Inbound Marketing report. If your blog is underutilized, you are leaving clients on the table.