• The More You Blog, The More Clients You Get

      It's been established that blogging generates real clients for law firms. What's more, research proves that the more often you blog, the more clients you get. Hubspot proved that the frequency of blog posts directly correlates to customer acquisition in its State of Inbound Marketing report. If your blog is underutilized, you are leaving clients on the table.

      Larry Bodine/ Larry Bodine Law Marketing Blog- 2 readers -
    • Law Firms Now Spending 3.4% of Revenue on Marketing

      Law firms on average firms spent 3.4 percent of their annual collected fees on marketing and business development activities in 2013 — up from a previous level of only 2.3 percent in 2012. Legal marketing spending has rebounded to pre-recession levels according to a new national survey of local and regional business law firms by Alyn-Weiss & Associates, Inc.

      Larry Bodine/ Larry Bodine Law Marketing Blog- 3 readers -
    • 6 Forecasts for 2015 for Law Firm Marketing

      From the LexisNexis Business of Law Blog LexisNexis recently asked a several dozen experts for legal industry predictions for 2015, which we will publish here later this week. Larry Bodine, the editor Law Practice Advisor, provided six for law firm marketing and we’ve decided to run his viewpoints as a standalone post. Here are the first three of Mr.

      Larry Bodine/ Larry Bodine Law Marketing Blog- 2 readers -
  • 6 Practical Steps to Build Client Loyalty

    Ken Hardison is publishing a new book, “Under Promise, Over Deliver — How to Build the Preeminent Law Firm in Your Market.” Here is an excerpt from Chapter Six. A loyal client and a satisfied client are not to be confused. While client satisfaction is an element of loyalty, a client could be satisfied and still feel no connection to you or your firm.

    Larry Bodine/ Larry Bodine Law Marketing Blog- 2 readers -
  • How Often You Should Redesign Your Website

    By Burkey Belser on Law Practice Advisor: We had a gut instinct as to the answer — websites should be redesigned every three years. Web technology is changing so fast you’re quite likely to have fallen seriously behind even in that short period. Think about it: social media as we know it today is only seven years old. Trends in web design are accelerating, too.

    Larry Bodine/ Larry Bodine Law Marketing Blog- 1 readers -
  • Marketing Mass Tort Cases to Hispanics

    One of the reasons that it’s so hard to interest Hispanics in joining a class action lawsuit is their cultural sense of destiny — that suffering is a natural parts of life, and that if a person was harmed by a drug side effect or dangerous equipment, it was their fate. This point was one of many Hispanic marketing insights offered by Leslie Inzunza, a bilingual and bicultural ...

    Larry Bodine/ Larry Bodine Law Marketing Blog- 1 readers -
  • Six Magic Words That Overcome a Competitor's Low Price

    Check out this forthright new blog post by Trey Ryder on Law Practice Advisor: You tell your prospect that you bill at $350 per hour. Your prospect responds by saying, "But another lawyer I interviewed charges only $175 per hour." Now, what should you say? One powerful way to respond to your prospect's comment is to get out a piece of paper and divide the sheet into two vertical columns.

    Larry Bodine/ Larry Bodine Law Marketing Blog- 1 readers -
  • Turning Your Bio into a Magnet for Business

    Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client. In other words, if you've done a particular activity, you need to answer the question, "So what?" If a client knows you've done something, how do ...

    Larry Bodine/ Larry Bodine Law Marketing Blog- 5 readers -
  • How to Convert Blog Posts into Leads and New Clients

    For high-growth firms, blogging is the single most important business development tactic – it is more effective than SEO, social media or email marketing. “What’s really important is that blogging is one of the key things that by itself will help you with your SEO,” said Lee Frederiksen, managing partner of Hinge Marketing, speaking on a recent webinar.

    Larry Bodine/ Larry Bodine Law Marketing Blog- 6 readers -
  • Get a Free Content Evaluation Today

    Is your personal injury website not working to get new clients? Not getting enough traffic? Not getting any engagement with visitors? Getting the wrong traffic? Visitors not turning into clients? Clobbered by Google's Panda 4.0? It's time for a complimentary Content Evaluation by Larry Bodine, Esq., The Law Blog Guru.

    Larry Bodine/ Larry Bodine Law Marketing Blog- 7 readers -