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Email marketing is awesome. It has the highest return on investment of any marketing channel. Better than social media. Better than PPC. So what would an email marketing campaign look like for your law firm? Earlier this week, I wrote a post over at Lawyerist on automated email campaigns to send, and today I wanted to explore that topic a bit further.
Today, we’re diving into blogging and law firm SEO from the perspective of “I want to get more clients for my law practice via the Internet.” When it comes to building traffic and getting clients via search engines, blogging is a sustainable way to get you there. When I say “sustainable” I mean, it’s not a cheap, “black-hat” SEO trick that gets you traffic one mo ...
Writing a blog can be a pain. Most lawyers I speak to who are interested in blogging say, “I just don’t have time for it.” And I empathize, because I’ve been saying for years now that I don’t have time to build that guitar I’ve been planning on building. But the thing is, it’s not that I don’t have the time, it’s that I don’t make the time.
2017 is going to be the year. It will be the year your firm starts getting serious about X. If X for your firm happens to be: Getting more potential clients Improving the client intake process Converting more potential clients and intakes to retained clients Then, this is the post for you.
Last Friday I posted a video that, among other things, bragged about our attorney PPC conversion rate and highlighted some of the ways that we were able to help our clients get more new business. The three things I highlighted were: Adwords account setup Landing pages Tracking Today, we dive into each of these elements to help you get the most out o ...
Quick announcement: Tomorrow (Friday November 4, 2016) I will be presenting a Continuing Legal Education course with the New York County Lawyers Association on the topic “Ethics, Social Media & Online Advertising”. This session is part of a NYCLA Bridge the Gap CLE series, so if you stay the whole day you get a billion CLE credits and don’t have to worry about them ever again.
“I don’t want to have a Yelp page because I can’t control it. Someone could just write a negative review about my firm.” This is a common response I get when I suggest law firms use online sites like Yelp, Avvo, or Google My Business. The thing is – former clients can create negative reviews for your business even if you do not have a Yelp profile.
Updated November 2016 CosmoLex is cloud-based practice management software designed to help lawyers keep track of their cases and their accounting with its all-in-one platform approach to case and practice management. Today we’re taking a deep dive into the software to help you get a sense of its strengths and weaknesses and figure out whether it’s worth giving a shot.
Whenever I browse Quora for anything related to the legal profession, I will invariably find myself reading an answer by Jennifer Ellis. With over 8,700 answers, Ms. Ellis, at attorney at Lowenthal & Abrams, is one of the most prolific answerers on the platform, having been given an award as a Top Writer for the last three years.
Here at Uptime JurisPage, we really like data. Given the right parameters, data from an experiment can either confirm or deny our hunches. And as you may know by this point, I really hate relying on hunches for making decisions. We recently ran an experiment recently related to appearance and perceived value to see what would perform better.
Should your law firm use Facebook? And if so, what for? Today’s legal tech tip video explores using Facebook. We cover: Why you should consider using Facebook Why friending clients can help you lawyer better How being friends with colleague ...
How can you too crank out law blog posts every week on topics related to your area of expertise? Easy! I’m happy to share my law blog writing secrets and writing rituals to give you some inspiration. Let me start off by saying that not every productive writer has the same schedule and rituals.
I’m a big fan of some conferences. Crammed in a few days you can get actionable insights to help you run a better business. Some good conferences are very interactive – you get to chat with other people who are similarly situated to yourself, or who have found success doing what you want to do. And the second the conference is over, you have your to-do list for when you get home.
Building Your Law Firm’s Website: Do it Yourself vs. Local Designer vs. Legal Marketing Agency Whether you are just starting up a firm or have been running one for awhile, your firm needs a web presence. Today, when a new referral gets your business card, chances are they will do a bit of due diligence on your firm. They will try to look you up online.
Now with the end of the year, it’s time to reflect on where we’ve been and where we’re going next year. Last week, Uptime CEO Dennis Dimka did a pretty good writeup about the 2016 Legal Technology Year in Review. Solid stuff about where we’ve been this year. This past year, I’ve worked with a lot of law firms and heard about their goals and concerns.