• Automated Law Firm Email Marketing Campaigns You Should Send (Video)

    Email marketing is awesome. It has the highest return on investment of any marketing channel. Better than social media. Better than PPC. So what would an email marketing campaign look like for your law firm? Earlier this week, I wrote a post over at Lawyerist on automated email campaigns to send, and today I wanted to explore that topic a bit further.

    Andrew Cabasso/ Jurispage- 75 readers -
  • Blogging and SEO for Lawyers (Video)

    Today, we’re diving into blogging and law firm SEO from the perspective of “I want to get more clients for my law practice via the Internet.” When it comes to building traffic and getting clients via search engines, blogging is a sustainable way to get you there. When I say “sustainable” I mean, it’s not a cheap, “black-hat” SEO trick that gets you traffic one mo ...

    Andrew Cabasso/ Jurispage- 56 readers -
  • How to Start and Publish a Law Blog (Video)

    Writing a blog can be a pain. Most lawyers I speak to who are interested in blogging say, “I just don’t have time for it.” And I empathize, because I’ve been saying for years now that I don’t have time to build that guitar I’ve been planning on building. But the thing is, it’s not that I don’t have the time, it’s that I don’t make the time.

    Andrew Cabasso/ Jurispage- 43 readers -
  • 3 Critical Elements to Save Your Lawyer PPC Campaign

    Last Friday I posted a video that, among other things, bragged about our attorney PPC conversion rate and highlighted some of the ways that we were able to help our clients get more new business. The three things I highlighted were: Adwords account setup Landing pages Tracking Today, we dive into each of these elements to help you get the most out o ...

    Andrew Cabasso/ Jurispage- 38 readers -
  • New York CLE – Ethics, Soclai Media & Online Advertising

    Quick announcement: Tomorrow (Friday November 4, 2016) I will be presenting a Continuing Legal Education course with the New York County Lawyers Association on the topic “Ethics, Social Media & Online Advertising”. This session is part of a NYCLA Bridge the Gap CLE series, so if you stay the whole day you get a billion CLE credits and don’t have to worry about them ever again.

    Andrew Cabasso/ Jurispage- 35 readers -
  • Building a Lawyer PPC Campaign that Gets You Clients (Video)

    Today’s Friday, and in honor of Friday, and “Aloha Fridays” here at Uptime Legal, we were feeling the aloha spirit. So, what does that have to do with pay-per-click for lawyers? Fair question. Today we’re trying something new. Hopefully you like it. I’ve filmed a short video breaking down how your law firm can build a successful pay-per-click advertising campaign.

    Andrew Cabasso/ Jurispage- 34 readers -
  • Online Reviews for Lawyers – Why and How to Get Them

    “I don’t want to have a Yelp page because I can’t control it. Someone could just write a negative review about my firm.” This is a common response I get when I suggest law firms use online sites like Yelp, Avvo, or Google My Business. The thing is – former clients can create negative reviews for your business even if you do not have a Yelp profile.

    Andrew Cabasso/ Jurispage- 32 readers -
  • The Lawyer With All The (Quora) Answers – A Chat With Jennifer Ellis

    Whenever I browse Quora for anything related to the legal profession, I will invariably find myself reading an answer by Jennifer Ellis. With over 8,700 answers, Ms. Ellis, at attorney at Lowenthal & Abrams, is one of the most prolific answerers on the platform, having been given an award as a Top Writer for the last three years.

    Andrew Cabasso/ Jurispage- 31 readers -
  • Appearance and Presentation for Lawyers – What Our Data Showed

    Here at Uptime JurisPage, we really like data. Given the right parameters, data from an experiment can either confirm or deny our hunches. And as you may know by this point, I really hate relying on hunches for making decisions. We recently ran an experiment recently related to appearance and perceived value to see what would perform better.

    Andrew Cabasso/ Jurispage- 31 readers -
  • Facebook for Lawyers (Video)

    Should your law firm use Facebook? And if so, what for? Today’s legal tech tip video explores using Facebook. We cover: Why you should consider using Facebook Why friending clients can help you lawyer better How being friends with colleague ...

    Andrew Cabasso/ Jurispage- 31 readers -
  • How I Write and Publish a Blog Post Each Week

    How can you too crank out law blog posts every week on topics related to your area of expertise? Easy! I’m happy to share my law blog writing secrets and writing rituals to give you some inspiration. Let me start off by saying that not every productive writer has the same schedule and rituals.

    Andrew Cabasso/ Jurispage- 30 readers -
  • Introducing Law Launcher – The First Virtual Summit for Lawyers

    I’m a big fan of some conferences. Crammed in a few days you can get actionable insights to help you run a better business. Some good conferences are very interactive – you get to chat with other people who are similarly situated to yourself, or who have found success doing what you want to do. And the second the conference is over, you have your to-do list for when you get home.

    Andrew Cabasso/ Jurispage- 30 readers -