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Building Your Law Firm’s Website: Do it Yourself vs. Local Designer vs. Legal Marketing Agency Whether you are just starting up a firm or have been running one for awhile, your firm needs a web presence. Today, when a new referral gets your business card, chances are they will do a bit of due diligence on your firm. They will try to look you up online.
If your firm is starting to explore online marketing, you may be reading up on the different marketing channels available to you. You might read articles talking about the volume from SEO, the predictability of PPC, the ROI of email, and the cost-effectiveness of social media. But there’s a lot of fluff.
Our own Andrew Cabasso, Managing Director of JurisPage, was interviewed at the ABA Techshow in Chicago this past April. In his interview hosted by Practice Panther, Andrew shares what law firms should be thinking about when it comes to their website, their online presence and ...
At the 2017 Clio Cloud Conference, Clio unveiled their latest Legal Trends Report. The 2017 Legal Trends Report is a data masterpiece. It’s an aggregate of knowledge about the mechanics of practicing law from over 60,000 Clio-using law firms, 2,915 deeper law firm surveys, and 2,002 law firm customer surveys.
This post comes in honor of May the Fourth. In Return of the Jedi, the Rebels’ assault on the Second Death Star runs into a snag. After relying on bad intel to prepare the assault, the Rebels find the Empire’s fleet awaiting them for battle. Admiral Ackbar, in a famous moment for pop culture, famously exclaims, “It’s a Trap!” What does any of this have to do w ...
Déjà vu again. Except with a change of venue this time. See 28 U.S.C. § 1404. Last time we went to Clio Cloud Conference, and the time before that, I wrote how it was better than any conference I’ve ever been to (legal or otherwise). Well, calling it a legal conference is unfair. Due to the millennia of legal industry conferences causing “legal conference” to ...
Over the last few weeks, Google has slowly rolled out a new algorithm update that might affect your website. The latest Google algorithm update, dubbed “Giraffe” is aimed specifically at law firm websites. The algorithm update is designed to improve Google users’ experience when looking for lawyers online.
If your law firm has ever tinkered with online marketing, whether it’s search optimization or advertising or social media or email marketing, you may have decided “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it doesn’t work. Other times, that conclusion is based on bad data.
We speak with a lot of law firms looking to grow their practice, and many of them just don’t know where to start. Some have tried advertising or SEO without success, and then write off that channel as “bad” for their practice area. It’s understandable, and there are a lot of factors that can contribute to an unsuccessful campaign.
See you in New Orleans in September? JurisPage will be at the Clio Cloud Conference in New Orleans next month at the Hyatt Regency Hotel. I’ve written about “Cliocon” in the past – 2015 Cliocon Recap, 2014 Cliocon Recap. Whether or not you are a Clio user, it’s a great conference to attend. Now I know what you may be thinking: “I’ve been to legal conferences before.
How to write (and execute) an effective marketing plan for your law firm. Table of Contents WHY: Purpose & Goals WHAT: Components of your Marketing Plan HOW: Execution Sample Marketing Plan If you’re like many small and mid-sized law firms, you’ve at least thought about developing a marketing plan for your law firm.
Flash – the once-popular platform for websites and apps – has an expiration date. Many of you might be thinking, “Are people really still using Flash?” After Apple blocked Flash from the iPhone, citing security and performance concerns, most websites took the cue to leave Flash behind.
Building a family law practice takes specific strategies and skills that are not applicable to every other practice area. You wouldn’t advertise a family law firm like you would a personal injury or DUI practice. So, we’re sharing some of our top strategies for building a family law practice to help you generate more clients – the types of clients that you’re looking for.
So, your law firm is looking to develop more business. More matters means more growth and revenue, but how are you going to get there? The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization).
At the 2017 Clio Cloud Conference in New Orleans, Louisiana, Clio CEO Jack Newton unveiled the latest updates to the Clio cloud practice management platform. The updates were inspired in part by the Legal Trends Report – an extensive survey of Clio’s users and consumers of legal services.