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Over the last few weeks, Google has slowly rolled out a new algorithm update that might affect your website. The latest Google algorithm update, dubbed “Giraffe” is aimed specifically at law firm websites. The algorithm update is designed to improve Google users’ experience when looking for lawyers online.
How to write (and execute) an effective marketing plan for your law firm. Table of Contents WHY: Purpose & Goals WHAT: Components of your Marketing Plan HOW: Execution Sample Marketing Plan If you’re like many small and mid-sized law firms, you’ve at least thought about developing a marketing plan for your law firm.
If your firm is starting to explore online marketing, you may be reading up on the different marketing channels available to you. You might read articles talking about the volume from SEO, the predictability of PPC, the ROI of email, and the cost-effectiveness of social media. But there’s a lot of fluff.
Our own Andrew Cabasso, Managing Director of JurisPage, was interviewed at the ABA Techshow in Chicago this past April. In his interview hosted by Practice Panther, Andrew shares what law firms should be thinking about when it comes to their website, their online presence and ...