Jurispage - Posts from July 2016

  • For Lawyers Publishing Content: This Is Why No One’s Reading It

    Well lawyers, we have to hand it to most of you. You’re starting to get it with content marketing. It’s Q3 of 2016 and we no longer have to convince many of you that you should be publishing more content on your website and blog. Many of you have dedicated blogs on your site, even venturing into other channels like Twitter and LinkedIn to publish it.

    Andrew Cabasso/ Jurispage- 14 readers -
  • Analytics For Lawyers: 5 Areas To Focus On

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    Andrew Cabasso/ Jurispage- 14 readers -
  • Facebook Ads For Lawyers : 5 Tips On How to Build A Strong Campaign

    As Facebook literally stretches it’s wings with it’s new Drone project Aquila, you have to give the platform credit. It’s zealous pursuit to dominate connect people on (and to) the web is awe inspiring. So why should you care? For you, it means Facebook isn’t going anywhere, and it’s a prime time to really put some muscle behind your campaign to draw in clients.

    Andrew Cabasso/ Jurispage- 14 readers -
  • Crafting Great Landing Pages for Your Law Firm

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    Andrew Cabasso/ Jurispage- 20 readers -
  • New Change to Adwords Can Mean Higher Click-Through Rates

    If you logged into Google Adwords this morning and tried to create a new ad, you may have been surprised to see a new format to text ads. Google is now rolling out expanded ads, providing advertisers with more text characters in headlines and descriptions to better craft their messages. What does this ultimately mean for law firm advertisers? Ideally, higher click-through rates.

    Andrew Cabasso/ Jurispage- 19 readers -
  • Why Do So Many Law Firm Websites Look The Same?

    If you are a practicing lawyer, you probably see a lot of lawyer websites. Whether you are looking up opposing counsel or colleagues, you’ll encounter different sites in your online travels. You end up seeing the most lawyer websites though when you are looking for inspiration to redesign your firm’s website or build your firm’s first website.

    Andrew Cabasso/ Jurispage- 16 readers -
  • Mobile is Not a Trend. It’s Here to Stay

    Every so often, you see articles talking about the new trends in law firm websites and legal marketing. It’s easy to track design trends because, like fashion, tastes evolve. With design trends, it’s mostly aesthetic. For example, we move from rounded buttons with gradients and drop-shadows to squared, flat buttons.

    Andrew Cabasso/ Jurispage- 17 readers -
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