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  • The Law Firm SEO Stuff Your Competitors Aren’t Doing

    If you are reading this article, I imagine that you’ve done some basic SEO research. If we were to have a conversation and you were asked, “What do you know about SEO?” you would respond, “I know enough to be dangerous.” Coming into this article, you should have some knowledge of the SEO fundamentals, e.g.

    Andrew Cabasso/ Jurispage- 26 readers -
  • 5 Tips to Ace Local Lawyer Marketing

    In a day where everyone is tight on time, quality is sometimes sacrificed for convenience. For example, about how far would you drive to a dentist? You likely wouldn’t want to go too far beyond your neighborhood, right? You’d be looking for : The one that’s closest to your house or on the way home from work The one that provides the highest quality of serv ...

    Andrew Cabasso/ Jurispage- 29 readers -
  • Should I Trust a Lawyer That Does Not Have a Website?

    I came across a forum recently where a potential client expressed uncertainty about hiring a particular lawyer: A lawyer was recommended to me by another firm . . . He does not have a website, no LinkedIn or Facebook profile, uses a Yahoo email address, only 2 reviews on Avvo.

    Andrew Cabasso/ Jurispage- 20 readers -
  • What Law Firms Can Learn From These 5 Unusual Marketing Campaigns

    As digital marketing becomes more and more important for law firms, it also becomes a bit more challenging to stand out amongst the fierce competition. Though most have gotten the basics down in terms of a quality website, content marketing and SEO, many are left wondering: well now what? For law firms looking for ways to set themselves apart, we’ve dedicated to ...

    Andrew Cabasso/ Jurispage- 19 readers -
  • What Makes One Website the Best Lawyer Website?

    Most every lawyer wants to have the best possible website for their firm. Having a truly great website for one’s law firm is a visible differentiator. If potential clients are evaluating multiple firms, the quality of a firm’s website leaves an impression and is especially important.

    Andrew Cabasso/ Jurispage- 13 readers -
  • Analytics For Lawyers: 5 Areas To Focus On

    An introductory paragraph in Heading 4 Text. You can change the type of text within the Text Sprout text editor by selecting the text that you’d like to change and using the text type dropdown in the toolbar. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer eu justo nec tortor bibendum adipiscing. Proin quis libero at lorem pharetra hendrerit.

    Andrew Cabasso/ Jurispage- 14 readers -
  • New Change to Adwords Can Mean Higher Click-Through Rates

    If you logged into Google Adwords this morning and tried to create a new ad, you may have been surprised to see a new format to text ads. Google is now rolling out expanded ads, providing advertisers with more text characters in headlines and descriptions to better craft their messages. What does this ultimately mean for law firm advertisers? Ideally, higher click-through rates.

    Andrew Cabasso/ Jurispage- 19 readers -
  • Facebook Ads For Lawyers : 5 Tips On How to Build A Strong Campaign

    As Facebook literally stretches it’s wings with it’s new Drone project Aquila, you have to give the platform credit. It’s zealous pursuit to dominate connect people on (and to) the web is awe inspiring. So why should you care? For you, it means Facebook isn’t going anywhere, and it’s a prime time to really put some muscle behind your campaign to draw in clients.

    Andrew Cabasso/ Jurispage- 14 readers -
  • For Lawyers Publishing Content: This Is Why No One’s Reading It

    Well lawyers, we have to hand it to most of you. You’re starting to get it with content marketing. It’s Q3 of 2016 and we no longer have to convince many of you that you should be publishing more content on your website and blog. Many of you have dedicated blogs on your site, even venturing into other channels like Twitter and LinkedIn to publish it.

    Andrew Cabasso/ Jurispage- 14 readers -
  • Why Do So Many Law Firm Websites Look The Same?

    If you are a practicing lawyer, you probably see a lot of lawyer websites. Whether you are looking up opposing counsel or colleagues, you’ll encounter different sites in your online travels. You end up seeing the most lawyer websites though when you are looking for inspiration to redesign your firm’s website or build your firm’s first website.

    Andrew Cabasso/ Jurispage- 16 readers -
  • Crafting Great Landing Pages for Your Law Firm

    An introductory paragraph in Heading 4 Text. You can change the type of text within the Text Sprout text editor by selecting the text that you’d like to change and using the text type dropdown in the toolbar. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer eu justo nec tortor bibendum adipiscing. Proin quis libero at lorem pharetra hendrerit.

    Andrew Cabasso/ Jurispage- 20 readers -
  • Mobile is Not a Trend. It’s Here to Stay

    Every so often, you see articles talking about the new trends in law firm websites and legal marketing. It’s easy to track design trends because, like fashion, tastes evolve. With design trends, it’s mostly aesthetic. For example, we move from rounded buttons with gradients and drop-shadows to squared, flat buttons.

    Andrew Cabasso/ Jurispage- 17 readers -
  • “I Can Get You to Page 1 of Google” is a Lie

    It really grinds my gears when I see other marketers, especially the ones spamming your inbox, promising they can get you to the first page of Google. The message “I can get you to Page 1” is alluring on its face. Page 1 equals more website traffic and more clients. If some SEO company can guarantee that they can get me more clients, it’s a no-brainer, right? U ...

    Andrew Cabasso/ Jurispage- 24 readers -
  • Lost In Transition: How To Not Screw Up At Your New Law Firm

    It’s Monday, and you’re walking through the doors of a new law firm. After investing months into a job search, surviving a grueling interview process, and doing intense soul searching as you contemplate the best move for your career, you’re finally here. Welcome to the lateral transition, friend.

    Andrew Cabasso/ Jurispage- 13 readers -
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