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“I don’t want to have a Yelp page because I can’t control it. Someone could just write a negative review about my firm.” This is a common response I get when I suggest law firms use online sites like Yelp, Avvo, or Google My Business. The thing is – former clients can create negative reviews for your business even if you do not have a Yelp profile.
Quick announcement: Tomorrow (Friday November 4, 2016) I will be presenting a Continuing Legal Education course with the New York County Lawyers Association on the topic “Ethics, Social Media & Online Advertising”. This session is part of a NYCLA Bridge the Gap CLE series, so if you stay the whole day you get a billion CLE credits and don’t have to worry about them ever again.
Whenever I browse Quora for anything related to the legal profession, I will invariably find myself reading an answer by Jennifer Ellis. With over 8,700 answers, Ms. Ellis, at attorney at Lowenthal & Abrams, is one of the most prolific answerers on the platform, having been given an award as a Top Writer for the last three years.
Should your law firm use Facebook? And if so, what for? Today’s legal tech tip video explores using Facebook. We cover: Why you should consider using Facebook Why friending clients can help you lawyer better How being friends with colleague ...
Some lawyers are straight-up afraid of blogging. Back in 2014 we wrote a post about ethics and blogging issues; now it’s time for an update! They perceive there to be ethics issues to consider so significant that it is simply just not worth blogging at all. Luckily, we can help dispel any myths.
Writing a blog can be a pain. Most lawyers I speak to who are interested in blogging say, “I just don’t have time for it.” And I empathize, because I’ve been saying for years now that I don’t have time to build that guitar I’ve been planning on building. But the thing is, it’s not that I don’t have the time, it’s that I don’t make the time.
How can you too crank out law blog posts every week on topics related to your area of expertise? Easy! I’m happy to share my law blog writing secrets and writing rituals to give you some inspiration. Let me start off by saying that not every productive writer has the same schedule and rituals.
Today, we’re diving into blogging and law firm SEO from the perspective of “I want to get more clients for my law practice via the Internet.” When it comes to building traffic and getting clients via search engines, blogging is a sustainable way to get you there. When I say “sustainable” I mean, it’s not a cheap, “black-hat” SEO trick that gets you traffic one mo ...
Email marketing is awesome. It has the highest return on investment of any marketing channel. Better than social media. Better than PPC. So what would an email marketing campaign look like for your law firm? Earlier this week, I wrote a post over at Lawyerist on automated email campaigns to send, and today I wanted to explore that topic a bit further.
Last Friday I posted a video that, among other things, bragged about our attorney PPC conversion rate and highlighted some of the ways that we were able to help our clients get more new business. The three things I highlighted were: Adwords account setup Landing pages Tracking Today, we dive into each of these elements to help you get the most out o ...
Today’s Friday, and in honor of Friday, and “Aloha Fridays” here at Uptime Legal, we were feeling the aloha spirit. So, what does that have to do with pay-per-click for lawyers? Fair question. Today we’re trying something new. Hopefully you like it. I’ve filmed a short video breaking down how your law firm can build a successful pay-per-click advertising campaign.
When someone says he or she is a partner in a law firm, it is more than simply a title. It communicates experience, knowledge, prestige, status among colleagues, and accomplishment. Most non-lawyers understand this. Watch your favorite legal drama on TV, and in a law firm there are high-level attorneys called partners.
Every type of marketing for lawyers has its pros and cons. Search Engine Optimization (SEO) can long-term get you consistent traffic and new business. Networking and generating referrals are a low-cost investment that most every lawyer engages. Social media marketing can help you stay top-of-mind with your potential referrals. Email marketing has high ROI.
I hate when I expect that something costs very little only to find out it ends up much more expensive than I had anticipated. When reality and my expectations are misaligned, my satisfaction plummets, even if I might have been unreasonable in my expectations to begin with. For example, a week ago I was stuck in an airport due to bad weather and had to stay over ...
Have you ever wondered what it would be like to walk around the town from The Truman Show? No? That’s fair. Well, I got a first-hand experience this week. This week Uptime Legal exhibited at ILTACON 2016 – a legal technology conference catering to mid-size to large law firms. The ILTACON conference this year was in National Harbor, Maryland, just outside DC.