• Automated Law Firm Email Marketing Campaigns You Should Send (Video)

      Email marketing is awesome. It has the highest return on investment of any marketing channel. Better than social media. Better than PPC. So what would an email marketing campaign look like for your law firm? Earlier this week, I wrote a post over at Lawyerist on automated email campaigns to send, and today I wanted to explore that topic a bit further.

      Andrew Cabasso/ Jurispage- 75 readers -
    • Blogging and SEO for Lawyers (Video)

      Today, we’re diving into blogging and law firm SEO from the perspective of “I want to get more clients for my law practice via the Internet.” When it comes to building traffic and getting clients via search engines, blogging is a sustainable way to get you there. When I say “sustainable” I mean, it’s not a cheap, “black-hat” SEO trick that gets you traffic one mo ...

      Andrew Cabasso/ Jurispage- 54 readers -
  • How to Win at Legal Marketing – The Stuff You Should Be Doing

    If your law firm has ever tinkered with online marketing, whether it’s search optimization or advertising or social media or email marketing, you may have decided “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it doesn’t work. Other times, that conclusion is based on bad data.

    Andrew Cabasso/ Jurispage- 15 readers -
  • Join Us As We Share Our Secrets of Legal Marketing

    We speak with a lot of law firms looking to grow their practice, and many of them just don’t know where to start. Some have tried advertising or SEO without success, and then write off that channel as “bad” for their practice area. It’s understandable, and there are a lot of factors that can contribute to an unsuccessful campaign.

    Andrew Cabasso/ Jurispage- 17 readers -
  • PPC, SEO, or Both? Legal Marketing Strategy Demystified

    So, your law firm is looking to develop more business. More matters means more growth and revenue, but how are you going to get there? The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization).

    Andrew Cabasso/ Jurispage- 15 readers -
  • It’s a Trap! Legal Marketing Pitfalls and How to Avoid Getting Trapped

    This post comes in honor of May the Fourth. In Return of the Jedi, the Rebels’ assault on the Second Death Star runs into a snag. After relying on bad intel to prepare the assault, the Rebels find the Empire’s fleet awaiting them for battle. Admiral Ackbar, in a famous moment for pop culture, famously exclaims, “It’s a Trap!” What does any of this have to do w ...

    Andrew Cabasso/ Jurispage- 21 readers -
  • Write a Killer Law Firm Marketing Plan

    How to write (and execute) an effective marketing plan for your law firm. Table of Contents WHY: Purpose & Goals WHAT: Components of your Marketing Plan HOW: Execution Sample Marketing Plan If you’re like many small and mid-sized law firms, you’ve at least thought about developing a marketing plan for your law firm.

    Jurispage- 15 readers -
  • Email Marketing for Lawyers: A Legal Marketing Guide

    If your firm is starting to explore online marketing, you may be reading up on the different marketing channels available to you. You might read articles talking about the volume from SEO, the predictability of PPC, the ROI of email, and the cost-effectiveness of social media. But there’s a lot of fluff.

    Andrew Cabasso/ Jurispage- 26 readers -
  • ABA TECHSHOW 2017 Review and Recap

    ABA just finished up with the TECHSHOW conference (legally, we are required to call it TECHSHOW in all-caps or we’ll get sued). If you’re thinking over what conferences you should attend in “the future” or at least next year, I’d put TECHSHOW on the list. “Why TECHSHOW? You don’t even know me.” A few reasons. And I bet you’ll find one of these reasons compelling.

    Andrew Cabasso/ Jurispage- 13 readers -
  • JurisPage Gives Law Firms A Boost With New Legal Marketing Service

    Many solos and small firms are looking to get more business from the Internet. But often they just don’t have the budget to do it. Other firms may be able to spend $3,000-5,000 per month on SEO and advertising, but for a firm that’s just starting out or testing the waters, they need an extremely cost-effective way to drive traffic both short and long-term.

    Andrew Cabasso/ Jurispage- 23 readers -
  • 3 Reasons Your Law Firm Needs A Good Website

    An introductory paragraph in Heading 4 Text. You can change the type of text within the Text Sprout text editor by selecting the text that you’d like to change and using the text type dropdown in the toolbar. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer eu justo nec tortor bibendum adipiscing. Proin quis libero at lorem pharetra hendrerit.

    Andrew Cabasso/ Jurispage- 21 readers -
  • Rocket Matter Announces Atlas 2.0 Upgrade

    An introductory paragraph in Heading 4 Text. You can change the type of text within the Text Sprout text editor by selecting the text that you’d like to change and using the text type dropdown in the toolbar. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer eu justo nec tortor bibendum adipiscing. Proin quis libero at lorem pharetra hendrerit.

    Andrew Cabasso/ Jurispage- 18 readers -
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