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If your law firm is like any business, you need to conduct at least some form of marketing or business development to keep in touch with your customer base and to stay relevant in your industry. If you are a small firm lawyer or solo with a limited budget, you might wonder if your business is large enough to host a worthwhile event or if you have the financial means to budget for one.
I spoke in Chicago at the first ever AAJ Marketing Seminar: How to Promote and Manage Your Practice. I was asked to speak about the top marketing mistakes I see law firms make. While I could have spoken for hours, I chose to limit myself to 10 issues, addressing several in depth in my hour-long presentation.
Marketing your law firm digitally has changed rather dramatically over the past decade. Not only do lawyers of all practice areas now need to effectively use social media (at the very least LinkedIn), but they must also manage a substantial amount of SEO copywriting, including regular blogging. But how will people come to read that digital content? Inbound marketing.
Most lawyers know by now that adding quality content on a regular basis to their law firm website is a crucial part of a successful digital marketing strategy. But, even if law firms are adding content to their websites, most do not monitor any metrics of blogging effectiveness. Legal Content Can Be Kind of Dull Creating interesting or compelling law firm website content must b ...
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – they sound alike but they are not the same thing. Both are broad categories referencing strategies used online to improve search engine results, overall market saturation, and brand awareness. The broader category is SEM, which actually encompasses SEO.
On every lawyer listserv I belong to, in every marketing group I attend, on almost every phone call I have with a potential law firm client, I am asked the same thing – can you do my SEO or have you heard of so-and-so random SEO provider? I wonder if people even really know what SEO means beyond the tantalizing “appearing ‘page one’ on Google.
When people look to hire a service provider, more than ever before they are turning to the Internet and reading customer reviews and ratings. So many sites are devoted to the ranking and review of various companies that it is hard to tell which reviews are accurate or worthwhile to read. There are even services you can hire to create fake reviews for your business – but Google ...
Gary Illyes, Webmaster Trends Analyst for Google Switzerland, recently spoke at SMX East, making the surprise recommendation for webmasters to keep including Google Authorship on new websites, and not to remove it if it is already in place. The reason he cited was Google might use it again in the future.
Business development is a law firm’s real world source of new business opportunities. Lawyers engaging in business development utilize the tools created by and for marketing in their efforts. Cultivating and maintaining relationships with existing and established clients and referral sources must comprise a portion of your business development time and resources.
Legal industry software has come a long way over the past few years. Case management software used to require a local server and make remote or mobile access virtually impossible. Despite improvements in user interface, accessibility, and customization, case management software is still considered largely a necessary evil by most law firms.
In May, Google and Twitter partnered to bring tweets into mobile search results. This partnership and the subsequent mobile indexing of tweets as organic search results were huge for Twitter and social media users like me. Google updated its original announcement that it will now also be including tweets within search results on desktop as well, and in English everywhere.
This blog post contains an interactive exchange between longtime legal industry marketing expert and attorney Stacey Burke and Nick Lindauer, the Vice President of Operations and Client Services for one of Houston’s most successful digital marketing agencies, Forthea. The development and implementation of a company-wide email signature appears to be simple, but is surprisingly complex.
I am fortunate to speak to at least 20 or 30 lawyers each week, if not more, and many of them ask how they can take their practice “to the next level.” Often, this means that the voice on the other end of the telephone is a solo practitioner or a small firm partner looking to grow their practice in a financially healthy way.
Your law firm may have received a notification email from Google in the past few weeks that one or more of your websites fail to meet mobile friendly requirements. You might have ignored it, forwarded it to your marketing directory or agency, or deleted it. But, now Google has told us all that mobile usability will be factored into its ranking algorithm for searches that origin ...
In a recent file review at my office, I gave my team a primer on how I build audiences on social media across the channels that are most relevant to attorneys. Many law firms set up social media channels and some even share content on them, but if no one is listening is social media worth it? In most cases, the answer is no.
A huge thank you to the American Association for Justice for having me come to South Miami Beach last week to speak on marketing in the social security disability practice area. A few high points from my presentation were: Start with your law firm website, ensuring you utilize best practices in its design and structure Make sure to drive traffic to your website through va ...
Reaching significant milestones often leaves us feeling reflective. As 2014 draws to a close, most law firm partners will begin to look at their financial year in review, metrics they commonly track to gauge their business success, and bonus rates for their employees. Combing through your financial state is important; however, it is also important to look at the overall lessons ...