Stacey Burke - Page 4

  • Legal Marketing: Lawyers’ Five Most Common Questions

    What is SEO and do you do that? I speak to lawyers I know and lawyers that cold call me for advice almost every single day. Over 75% of them ask me about SEO without the faintest idea of what it means or if it even truly matters, but are still prepared to spend money on it because they “heard” they need it – and they do. SEO is search engine optimization.

    Stacey Burke/ Stacey E Burke Blog- 15 readers -
  • The Road Less Traveled: Alternative Careers for Lawyers

    Due to high tuition and a lack of jobs, law school enrollment continues to decline. While the overall job market in America has improved, employment for lawyers is still low, due in part to an increasing demand for low-cost legal services juxtaposed against an overabundant supply of highly educated, costly lawyers.

    Stacey Burke/ Stacey E Burke Blog- 16 readers -
  • Direct Mail Marketing for Lawyers: Is Print Media Still in the Game?

    If our client requests constitute indicators of the legal marketing landscape, print collateral, direct mail, brochures, business cards, print advertising, and all things print-related remain in high-demand at law firms. As lawyers, our print marketing materials must comply with the applicable state bar advertising rules; therefore, these rules need to be considered at every st ...

    Stacey Burke/ Stacey E Burke Blog- 23 readers -
  • Our First Anniversary

    I am proud to announce that April 2014 marks Stacey E. Burke, P.C.’s first year in business as a full-time operation. I look back across my career path with gratitude, pride, and happiness. I have been fortunate to work for some of the most supportive and successful lawyers in Texas. Now, in my consulting practice, I am thrilled to work with the same caliber of law firms (and a ...

    Stacey Burke/ Stacey E Burke Blog- 17 readers -
  • Professional Services Marketing Strategies

    Last Thursday, I was invited to speak by Boxer Property in one of their buildings. The company has a new marketing initiative designed to provide valuable morning speakers to their paying tenants, also leaving the sessions open to the public. This event-based marketing strategy serves the dual purpose of customer retention and new customer acquisition by driving new prospects i ...

    Stacey Burke/ Stacey E Burke Blog- 11 readers -
  • Setting up Google Plus Profiles for Lawyers

    What Falls Under a Google Account? A Google Account is a user account that provides access to Google-owned services. You can use any email address to set up a Google Account; a Gmail address is not required. The Google Account is like an umbrella that holds underneath it the user’s YouTube, Gmail, AdWords, Google Plus, and so many more of Google’s digital properties.

    Stacey Burke/ Stacey E Burke Blog- 19 readers -
  • For Lawyers Who Think They’re Too Busy for Business Development

    In the professional services world, firms often hire in-house staff to handle their marketing and/or business development. While I highly recommend having at least one person serve as the point of contact and responsible party for these items, the lawyers themselves must often perform the actual business development in order for it to be effective.

    Stacey Burke/ Stacey E Burke Blog- 14 readers -
  • Stacey's Life Lessons: Legal Marketing Beyond the Bar

    For my 38th birthday, I decided to write a more personal post. While I spend my days (and nights and weekends) talking, teaching, and marketing, I myself am the heart of this business. And I think it is important to share the human side of my business so I chose to make a list of principles or concepts that I have learned so far in my short life, and I let my daughters each add one in as well.

    Stacey Burke/ Stacey E Burke Blog- 13 readers -
  • Reasons to Undertake a Law Firm Audit

    One of the components of my project-based work that I really enjoy is performing business audits for law firms. Some lawyers have called me thinking this means I am like a forensic accountant and will come in and scope out their books and give tax advice. Instead, what I mean by audit in this context is ripping off the Band-Aids, opening the curtains, and exposing everything th ...

    Stacey Burke/ Stacey E Burke Blog- 12 readers -
  • What to Expect from Professional Services Marketing

    Most law firms engage in marketing to gain business and make money as a result. With a limited grasp of what marketing involves, and pocketbooks that often can dole out large sums of money, the law firm partner may wind up spending hundreds of thousands of dollars without being able to quantify results.

    Stacey Burke/ Stacey E Burke Blog- 14 readers -
  • Convert Your Prospects: Improve Your Intake Process

    I am fortunate in that my days involve speaking to new prospects around the country, almost all of which are law firms. Any law firm that contacts me seeking to spend a significant budget on marketing is first asked questions about their existing infrastructure. One of my biggest Stacey-isms (if there is such a thing) is “do not spend money on marketing unless and until you hav ...

    Stacey Burke/ Stacey E Burke Blog- 14 readers -
  • Getting Media Coverage for Your Law Firm Press Release

    Back in November of last year, I wrote about digital press releases for law firms. Since that time, the power of online media distribution channels has decreased. While I have always included a direct-to-media campaign along with my digital press releases, relationships with the media and the ability to reach them quickly has become more important now than ever before.

    Stacey Burke/ Stacey E Burke Blog- 10 readers -
  • Don't Just Develop Your Law Firm Brand, Your Personal Brand Matters Too

    Law firms are becoming increasingly aware each year of the importance of both digital marketing and business development. Many are allocating an increasingly diverse budget to a variety of expenditures, largely all of which are designed to raise the profile of the firm itself. Law firms do not generally promote their lawyers individually or allocate marketing resources for pers ...

    Stacey Burke/ Stacey E Burke Blog- 16 readers -
  • How to Make Your Law Firm Stand Out

    Sometimes it feels like every lawyer and every law firm do the same things to get business. We sound alike: other law firms may have the exact same practice areas as yours, and thus very similar messaging to you. We look alike: with the “keeping up with the Joneses” mentality of legal digital marketing, many law firm websites look ridiculously similar to each other as lawyers t ...

    Stacey Burke/ Stacey E Burke Blog- 10 readers -