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Despite the proliferation of digital communication tools, in-person events remain a crucial component of law firm business development best practices. In 2015 alone, companies poured $572 billion into experiential marketing or engagement marketing initiatives – this type of marketing directly engages consumers and gets them to participate hands-on with a brand (e.g.
Thank you to DJ Seidel and the Houston Bar Association Law Practice Management Section for having me speak in Judge Smoots-Hogan's courtroom this past week. I enjoyed the setting and the company. The goal of my presentation was to address the following questions that lawyers comm ...
Local SEO is what it sounds like – optimizing a website for searches related to the geographic location in which you practice law. Almost all people searching for local services do so online these days. And, if someone is searching for a local lawyer, you don’t even have a chance to compete for their business if you do not optimize your website for local search.
How It Used To Be It seems like only a few years ago that the only lawyers who dared to advertise online, showcasing their case results, awards, certifications, honors, and other such selling points were members of the plaintiffs’ bar. While lawyers seeking to help victims of negligence fought hard to get the right to advertise in a meaningful way to potential clients that might ...
Last week I had a great time speaking in Boca Raton, Florida at the American Association for Justice Women Trial Lawyers Caucus Leadership Summit. This event occurs only every other year. I had the pleasure of speaking with a fa ...
Every law firm has clients, and every law firm gets its clients from somewhere. The clients can arrive either as leads or as already signed clients. Either way, formal processes and procedures should be set in place for the handling of inbound leads and clients so that no potential business falls through the cracks.
Lawyer website profiles are so much more important than most law firms realize. Bio pages play a crucial role in SEO while revealing what the firm thinks is important. They are the primary individual branding locations for the firm’s most valuable assets – its lawyers. Each lawyer’s profile is one piece of a whole – the bio pages should be written in the firm’s voice and in it ...
Your law firm’s brand identity extends far beyond the logo these days. To be relatable, lawyers must show they exist outside of mysterious concrete buildings downtown. Using visual content is one of the best ways to show the personality of your law firm and its lawyers. Effective visual content is one of the keys to success in not only digital marketing, but in all forms of marketing.
What Is A Blog? A blog is a digital location where a collection of posts is stored. A blog can be private, requiring password access, or it can be public, which allows anyone with the URL to read what you post. Blogs began as online journals where bloggers wrote about their day-to-day activities; but now blogging encompasses a broad spectrum of Internet content.
For lawyers who remain reluctant to use social media, for reasons including an inability track return on investment via traditional means, the time has come to get over it. Greater social signals can not only drive inbound traffic to your website, but they can also help your law firm rank higher in search results.
If you work in a small to medium-sized law firm, you may not have case management software. Even if your firm does have a client or case management database, it is likely not being utilized to its full potential. Reasons your law firm should look into case management software, a client database, or a customer relationship management tool: Conflicts checking mechanism Cent ...
Google Penguin 2.0 and Law Firm Websites Google recently rolled out the 2013 update to its 2012 Penguin anti-spam algorithm changes. The most prominent anti-spam face of Google, engineer Matt Cutts, announced the update May 22, 2013 on his blog, generating well over two hundred comments already. This May Penguin update is the fourth Penguin-related update and is an actual chang ...
Lawyers often bemoan the increased use of social media to me. Some lawyers are bold enough to tell me how “social media isn’t really a lasting marketing tool,” and it is “a waste of time” and a “youthful trend.” I tend to disagree. I have made some of the most important professional relationships of my life through social media.
What is Responsive Design and What About Mobile Design? For years, the most common mobile web design practice has been to develop a unique mobile version of a website on a sub-domain. For example, if a law firm’s primary website is www.lawyersrule.com, the mobile version will live at m.lawyersrule.com. Visitors on mobile devices are automatically redirected to the “m.
Have you started to wonder why some lawyers' faces are showing up in search results? How are they making that happen? The answer is Google Authorship. Google Authorship is a relatively new search feature, launched by Google just this year in 2013. According to Google, Google Authorship serves to link your Google+ profile to the content you create.
In the marketing world, the term “community manager” has become increasingly popular. A community manager in the law firm marketing context is the online representative or “face” of your law firm. The law firm social media community manager is the individual who interacts with your online audiences through blogs and social networks like Facebook and Twitter.
While I speak to lawyers and law firms a lot about effectively using social media for marketing, I got the pleasure to speak to a group of over 100 social media professionals this month at Social Media Breakfast - Houston about applying these tactics to other industries that may not be as ‘exciting’ as say Target and Miley Cyrus.
YouTube has become the second most commonly used search engine online. If your law firm does not have current, fresh video content available on YouTube, you are missing out on millions of searches each day. If you need more convincing, I will showcase for you below the “who, what, when, where, why, and how” of law firm video marketing.
I speak to multiple lawyers across a variety of practice areas each day. Most of my inquiries for consulting assistance would benefit from the same basic advice: a marketing strategy should be comprehensive. Most lawyers and law firms make isolated marketing decisions in a vacuum, one at a time, not planning their strategy across an entire year.