Stacey Burke

  • Hurricane Harvey: Law Firms In The Aftermath

    With hurricane season underway, at-risk small businesses need to make sure they have a response plan in place to mitigate potential damages. Unfortunately, many small companies, especially law firms, don’t come close to being hurricane-ready. And this lack of preparedness can come at a significant cost.

    Stacey Burke/ Stacey E Burke Blog- 15 readers -
  • Why Law Firms Need Social Proof For Online Marketing Success

    Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. Social proof is an important component of online reputation management for lawyers.

    Stacey Burke/ Stacey E Burke Blog- 17 readers -
  • Link Building For Lawyers

    What Is Link Building? Link building is a component of off-site search engine optimization where your law firm website earns links on other websites. Earned natural links directly improve the reputation of a website and its search engine rankings. In link building, a natural link is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google.

    Stacey Burke/ Stacey E Burke Blog- 11 readers -
  • Twitter Tips For Lawyers

    In 2009, I began my Twitter odyssey scared I would not be able to figure it out and nervous I would do something wrong and look like an idiot. I persevered with the help of some online friends and began an ongoing love affair with my favorite social media channel. Over the years, as my understanding, usage, and following on Twitter all grew, most lawyers I knew remained indiffe ...

    Stacey Burke/ Stacey E Burke Blog- 11 readers -
  • Niche Marketing

    As you can imagine, we work with a lot of law firms, providing for significant practice area overlap. When we work on branding, messaging, and copywriting for firms with the same practice areas, it is important for us to distinguish them from each other and from their competitors. As a lawyer, you are a specialist providing a service focused on a specific client group's needs – ...

    Stacey Burke/ Stacey E Burke Blog- 13 readers -
  • Content Curation For Lawyers

    With millions of informational sources in the digital sphere today, the amount of available content can be overwhelming. For a law firm managing its own social media channels and blogs, sharing relevant digital content can establish the firm as an authoritative voice on specific topics – even when the firm is not creating the content itself.

    Stacey Burke/ Stacey E Burke Blog- 16 readers -
  • Search Engine Optimization Requires A Long-Term Commitment

    When most law firms start spending money on search engine optimization (SEO), they both hope and expect to see results quickly. While implementing an SEO strategy does lead to immediate changes - like fresh content and better site structure organization - ever the over-achievers, lawyers generally want to see page one, result one organic search results on all major search engin ...

    Stacey Burke/ Stacey E Burke Blog- 18 readers -
  • Does My Law Firm Need A Brochure?

    Even in an age of digital dominance, most professional service providers still commonly have in-person meetings with prospects, clients, and referral sources to discuss how we can help - and of course we want to leave a good impression. Brochures help when speaking with a potential client, reiterating the highlights of your presentation or pitch.

    Stacey Burke/ Stacey E Burke Blog- 10 readers -
  • How To Tackle The First Quarter Of 2017

    The first quarter is important because it sets the pace and tone for the year. This quarter is the foundation from which the rest of 2017 will be built. Do not rest on your laurels thinking you have plenty of time left to get it right this year. If you do, you will find yourself scrambling in the fall and dismayed by the end of the year.

    Stacey Burke/ Stacey E Burke Blog- 18 readers -
  • Expert Level Unlocked: Becoming The Go-To Lawyer

    Achieving Expert Status as an Attorney As a practicing lawyer in a very competitive location in a highly competitive practice area, it was crucial to find a way to differentiate myself from the pack. How can a younger lawyer develop a unique competitive advantage in an already saturated market? What makes one lawyer capable of charging and receiving a significantly higher hourly ...

    Stacey Burke/ Stacey E Burke Blog- 17 readers -
  • Make Business Cards Great Again

    We live in a digital world. We communicate by text, email, chat, social media, Skype, and more. In a society where we connect instantaneously with one click, why do we need business cards? Exchanging business cards face-to-face forms a much more personal connection than emailing someone. This is why business cards likely remain the most often used and effective form of direct marketing.

    Stacey Burke/ Stacey E Burke Blog- 22 readers -
  • 10 Ways Lawyers Can Promote Their Blogs

    Content marketing has become an integral part of law firm digital success. Adding content to your law firm website lets search engines know you are keeping things fresh and draws in new readers with compelling, timely content. Before you promote your blog posts, you should make sure your posts utilize at least the basics of law firm blogging best practices.

    Stacey Burke/ Stacey E Burke Blog- 26 readers -
  • How To Welcome Your New Client

    No matter what type of practice you have or the size of your law firm, welcoming a new client in a meaningful way remains important. Kicking off someone’s first experience with your business provides an excellent opportunity to showcase your customer service and start things off on the right foot. The initial welcome can help keep client expectations reasonable and build the tr ...

    Stacey Burke/ Stacey E Burke Blog- 19 readers -
  • Legal Marketing Questions: Return on Investment

    In the final quarter of 2015, I polled several lawyers whose opinions I respect to find out what marketing challenges they face and what marketing questions they would like answered. I compiled this information, and I hope to address the hottest issues on a repeated basis in my writing and speaking engagements for 2016. In 2015, Jim Perdue, Jr.

    Stacey Burke/ Stacey E Burke Blog- 30 readers -
  • Why Your Law Firm Should Throw An Event

    Despite the proliferation of digital communication tools, in-person events remain a crucial component of law firm business development best practices. In 2015 alone, companies poured $572 billion into experiential marketing or engagement marketing initiatives – this type of marketing directly engages consumers and gets them to participate hands-on with a brand (e.g.

    Stacey Burke/ Stacey E Burke Blog- 41 readers -
  • Six Things Law Firms Can Do To Rock Local SEO

    Local SEO is what it sounds like – optimizing a website for searches related to the geographic location in which you practice law. Almost all people searching for local services do so online these days. And, if someone is searching for a local lawyer, you don’t even have a chance to compete for their business if you do not optimize your website for local search.

    Stacey Burke/ Stacey E Burke Blog- 42 readers -
  • Digital Marketing Is Not Just For Plaintiffs’ Lawyers Anymore

    How It Used To Be It seems like only a few years ago that the only lawyers who dared to advertise online, showcasing their case results, awards, certifications, honors, and other such selling points were members of the plaintiffs’ bar. While lawyers seeking to help victims of negligence fought hard to get the right to advertise in a meaningful way to potential clients that might ...

    Stacey Burke/ Stacey E Burke Blog- 32 readers -
  • Marketing Your Law Practice

    Last week I had a great time speaking in Boca Raton, Florida at the American Association for Justice Women Trial Lawyers Caucus Leadership Summit. This event occurs only every other year. I had the pleasure of speaking with a fa ...

    Stacey Burke/ Stacey E Burke Blog- 13 readers -
  • The Stages of New Case Intake

    Every law firm has clients, and every law firm gets its clients from somewhere. The clients can arrive either as leads or as already signed clients. Either way, formal processes and procedures should be set in place for the handling of inbound leads and clients so that no potential business falls through the cracks.

    Stacey Burke/ Stacey E Burke Blog- 26 readers -