Andrew Cabasso

  • How to Win at Legal Marketing – The Stuff You Should Be Doing

    If your law firm has ever tinkered with online marketing, whether it’s search optimization or advertising or social media or email marketing, you may have decided “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it doesn’t work. Other times, that conclusion is based on bad data.

    Andrew Cabasso/ Jurispage- 15 readers -
  • Join Us As We Share Our Secrets of Legal Marketing

    We speak with a lot of law firms looking to grow their practice, and many of them just don’t know where to start. Some have tried advertising or SEO without success, and then write off that channel as “bad” for their practice area. It’s understandable, and there are a lot of factors that can contribute to an unsuccessful campaign.

    Andrew Cabasso/ Jurispage- 17 readers -
  • PPC, SEO, or Both? Legal Marketing Strategy Demystified

    So, your law firm is looking to develop more business. More matters means more growth and revenue, but how are you going to get there? The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization).

    Andrew Cabasso/ Jurispage- 15 readers -
  • It’s a Trap! Legal Marketing Pitfalls and How to Avoid Getting Trapped

    This post comes in honor of May the Fourth. In Return of the Jedi, the Rebels’ assault on the Second Death Star runs into a snag. After relying on bad intel to prepare the assault, the Rebels find the Empire’s fleet awaiting them for battle. Admiral Ackbar, in a famous moment for pop culture, famously exclaims, “It’s a Trap!” What does any of this have to do w ...

    Andrew Cabasso/ Jurispage- 21 readers -
  • Email Marketing for Lawyers: A Legal Marketing Guide

    If your firm is starting to explore online marketing, you may be reading up on the different marketing channels available to you. You might read articles talking about the volume from SEO, the predictability of PPC, the ROI of email, and the cost-effectiveness of social media. But there’s a lot of fluff.

    Andrew Cabasso/ Jurispage- 26 readers -
  • ABA TECHSHOW 2017 Review and Recap

    ABA just finished up with the TECHSHOW conference (legally, we are required to call it TECHSHOW in all-caps or we’ll get sued). If you’re thinking over what conferences you should attend in “the future” or at least next year, I’d put TECHSHOW on the list. “Why TECHSHOW? You don’t even know me.” A few reasons. And I bet you’ll find one of these reasons compelling.

    Andrew Cabasso/ Jurispage- 13 readers -
  • JurisPage Gives Law Firms A Boost With New Legal Marketing Service

    Many solos and small firms are looking to get more business from the Internet. But often they just don’t have the budget to do it. Other firms may be able to spend $3,000-5,000 per month on SEO and advertising, but for a firm that’s just starting out or testing the waters, they need an extremely cost-effective way to drive traffic both short and long-term.

    Andrew Cabasso/ Jurispage- 23 readers -
  • 3 Reasons Your Law Firm Needs A Good Website

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    Andrew Cabasso/ Jurispage- 21 readers -
  • Rocket Matter Announces Atlas 2.0 Upgrade

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    Andrew Cabasso/ Jurispage- 18 readers -
  • Practicing Law in 2017

    Now with the end of the year, it’s time to reflect on where we’ve been and where we’re going next year. Last week, Uptime CEO Dennis Dimka did a pretty good writeup about the 2016 Legal Technology Year in Review. Solid stuff about where we’ve been this year. This past year, I’ve worked with a lot of law firms and heard about their goals and concerns.

    Andrew Cabasso/ Jurispage- 28 readers -
  • Appearance and Presentation for Lawyers – What Our Data Showed

    Here at Uptime JurisPage, we really like data. Given the right parameters, data from an experiment can either confirm or deny our hunches. And as you may know by this point, I really hate relying on hunches for making decisions. We recently ran an experiment recently related to appearance and perceived value to see what would perform better.

    Andrew Cabasso/ Jurispage- 31 readers -
  • Introducing Law Launcher – The First Virtual Summit for Lawyers

    I’m a big fan of some conferences. Crammed in a few days you can get actionable insights to help you run a better business. Some good conferences are very interactive – you get to chat with other people who are similarly situated to yourself, or who have found success doing what you want to do. And the second the conference is over, you have your to-do list for when you get home.

    Andrew Cabasso/ Jurispage- 30 readers -
  • Online Reviews for Lawyers – Why and How to Get Them

    “I don’t want to have a Yelp page because I can’t control it. Someone could just write a negative review about my firm.” This is a common response I get when I suggest law firms use online sites like Yelp, Avvo, or Google My Business. The thing is – former clients can create negative reviews for your business even if you do not have a Yelp profile.

    Andrew Cabasso/ Jurispage- 32 readers -
  • New York CLE – Ethics, Soclai Media & Online Advertising

    Quick announcement: Tomorrow (Friday November 4, 2016) I will be presenting a Continuing Legal Education course with the New York County Lawyers Association on the topic “Ethics, Social Media & Online Advertising”. This session is part of a NYCLA Bridge the Gap CLE series, so if you stay the whole day you get a billion CLE credits and don’t have to worry about them ever again.

    Andrew Cabasso/ Jurispage- 35 readers -