Andrew Cabasso

  • Announcing Law Launcher 2017

    Last December, we created something magical. Thanks to modern technology and some incredible people we worked with, we were able to pull it off. We were able to get 20 speakers including Carolyn Elefant, Dan Lear, and John Skiba to share their insights in everything from the tools needed to start a law practice to building Google ad campaigns and more, with hund ...

    Andrew Cabasso/ Jurispage- 10 readers -
  • Mastering the Client Intake Process

    The client intake process is often overlooked at law firms. A potential client calls. You speak with them. You return their call. You set up a consultation. They retain your firm and sign a retainer. Simple stuff, right? In practice, the intake process is fraught with pitfalls that plague many law firms from running law firms that are bringing in as many ne ...

    Andrew Cabasso/ Jurispage- 13 readers -
  • How Well Do Lawyers Practice? Data from the Legal Trends Report

    At the 2017 Clio Cloud Conference, Clio unveiled their latest Legal Trends Report. The 2017 Legal Trends Report is a data masterpiece. It’s an aggregate of knowledge about the mechanics of practicing law from over 60,000 Clio-using law firms, 2,915 deeper law firm surveys, and 2,002 law firm customer surveys.

    Andrew Cabasso/ Jurispage- 23 readers -
  • Clio Unveils New Features at the 2017 Clio Cloud Conference

    At the 2017 Clio Cloud Conference in New Orleans, Louisiana, Clio CEO Jack Newton unveiled the latest updates to the Clio cloud practice management platform. The updates were inspired in part by the Legal Trends Report – an extensive survey of Clio’s users and consumers of legal services.

    Andrew Cabasso/ Jurispage- 15 readers -
  • Webinar – Marketing a Family Law Practice in 2017

    Building a family law practice takes specific strategies and skills that are not applicable to every other practice area. You wouldn’t advertise a family law firm like you would a personal injury or DUI practice. So, we’re sharing some of our top strategies for building a family law practice to help you generate more clients – the types of clients that you’re looking for.

    Andrew Cabasso/ Jurispage- 16 readers -
  • JurisPage at the Clio Cloud Conference 2017

    See you in New Orleans in September? JurisPage will be at the Clio Cloud Conference in New Orleans next month at the Hyatt Regency Hotel. I’ve written about “Cliocon” in the past – 2015 Cliocon Recap, 2014 Cliocon Recap. Whether or not you are a Clio user, it’s a great conference to attend. Now I know what you may be thinking: “I’ve been to legal conferences before.

    Andrew Cabasso/ Jurispage- 18 readers -
  • Google Adwords Gets a New Update – How Will This Affect Law Firm Marketing?

    If you are running an online advertising campaign for your law firm in Google Adwords, you may have noticed some recent changes to the interface. If you are anything like me, you probably saw the change and thought, “Hm…. what the heck is this? Why did they break Adwords?” And if you haven’t seen the changes yet, you will soon… There is a new Google Adwords pla ...

    Andrew Cabasso/ Jurispage- 15 readers -
  • How to Win at Legal Marketing – The Stuff You Should Be Doing

    If your law firm has ever tinkered with online marketing, whether it’s search optimization or advertising or social media or email marketing, you may have decided “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it doesn’t work. Other times, that conclusion is based on bad data.

    Andrew Cabasso/ Jurispage- 19 readers -
  • Join Us As We Share Our Secrets of Legal Marketing

    We speak with a lot of law firms looking to grow their practice, and many of them just don’t know where to start. Some have tried advertising or SEO without success, and then write off that channel as “bad” for their practice area. It’s understandable, and there are a lot of factors that can contribute to an unsuccessful campaign.

    Andrew Cabasso/ Jurispage- 18 readers -
  • PPC, SEO, or Both? Legal Marketing Strategy Demystified

    So, your law firm is looking to develop more business. More matters means more growth and revenue, but how are you going to get there? The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization).

    Andrew Cabasso/ Jurispage- 16 readers -
  • It’s a Trap! Legal Marketing Pitfalls and How to Avoid Getting Trapped

    This post comes in honor of May the Fourth. In Return of the Jedi, the Rebels’ assault on the Second Death Star runs into a snag. After relying on bad intel to prepare the assault, the Rebels find the Empire’s fleet awaiting them for battle. Admiral Ackbar, in a famous moment for pop culture, famously exclaims, “It’s a Trap!” What does any of this have to do w ...

    Andrew Cabasso/ Jurispage- 21 readers -
  • Email Marketing for Lawyers: A Legal Marketing Guide

    If your firm is starting to explore online marketing, you may be reading up on the different marketing channels available to you. You might read articles talking about the volume from SEO, the predictability of PPC, the ROI of email, and the cost-effectiveness of social media. But there’s a lot of fluff.

    Andrew Cabasso/ Jurispage- 26 readers -
  • ABA TECHSHOW 2017 Review and Recap

    ABA just finished up with the TECHSHOW conference (legally, we are required to call it TECHSHOW in all-caps or we’ll get sued). If you’re thinking over what conferences you should attend in “the future” or at least next year, I’d put TECHSHOW on the list. “Why TECHSHOW? You don’t even know me.” A few reasons. And I bet you’ll find one of these reasons compelling.

    Andrew Cabasso/ Jurispage- 14 readers -
  • JurisPage Gives Law Firms A Boost With New Legal Marketing Service

    Many solos and small firms are looking to get more business from the Internet. But often they just don’t have the budget to do it. Other firms may be able to spend $3,000-5,000 per month on SEO and advertising, but for a firm that’s just starting out or testing the waters, they need an extremely cost-effective way to drive traffic both short and long-term.

    Andrew Cabasso/ Jurispage- 24 readers -