Don’t Send Emails on a Friday Afternoon (And Other Email Marketing Tips)

In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails. How to Measure Email Success The two best metrics to use when measuring the success ...Read the full article